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Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out too, because, as Netflix tweeted, “to be silent is to be complicit.” Netflix joins brands like Google, Peloton, Nike, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values, and are emboldened make bolder pronouncements about their brands’ belief systems. […]
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […]
At its core, commerce relies on bringing together willing customers with the products they want. With more places for customers to find those products, drop-shipping models fuel many of the largest retail and marketplace websites. The result: more goods in more places (extended assortment for retailers and expanded sales channels for suppliers), which has benefits […]
As we continue to extend our research on the six types of CISOs, we’ve witnessed a common issue that plagues security leaders that I’ve termed "the Da Vinci fallacy," defined as: The Da Vinci fallacy asserts that CISOs must be polymaths/experts possessing mastery of skills across domains of security, technology, strategy, marketing, finance, economics, people, [...]
Let’s just say that one measure of the hype that surrounds any emerging technology is the amount of new (and largely superfluous) jargon that it generates. Enterprise automation market needs pragmatic advice The market for Robotic Process Automation (RPA) has been in hypergrowth for a while now. RPA, and its extension into intelligent automation (IA), […]
Modern CDNs are unlocking new opportunities to pair endpoint deployed applications with end-point device content analysis. Rather than simply enabling clients to push their apps and data closer to the customer, these edge technologies are collecting data from IoT devices and end-user mobile devices, then enabling near-real-time AI/ML of this data to help your application best understand […]
Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Here’s what you should know about the space and the analysis: Temperature’s high. Influencer marketing solutions (IMS) vendors are many and […]
Quick-service restaurants (QSRs) have been bracing for digital disruption for some time. However, the seismic impact of COVID-19 has catapulted restaurants into immediate disruption and left them with two options. One, they can quickly pivot and embrace digital strategies to transform the business operation and serve customers in this new climate, or, two, shut down […]
Déjà bien avant que l’épidémie de coronavirus ne frappe, les recherches menées par Forrester révélaient qu’un grand nombre de consommateurs français s’inquiétaient de l’état de leurs finances personnelles et considéraient la gestion de ces dernières comme une tâche difficile.
Healthcare will remain forever changed by the COVID-19 pandemic. Seemingly overnight, consumer demand shifted to convenient access through virtual care. Healthcare organizations must shift their approach for member and patient engagement from reactive to proactive to meet the needs of the new healthcare consumer and ensure future success in a post-pandemic world. Since the World Health Organization declared a global pandemic, […]
About two months in to a lifestyle confined by stay-at-home orders and physical distancing, individuals are heavily relying on technology to work, get things done, be entertained, connect with friends and family, and so much more. Consumers report spending more time on their personal devices – over half of US online adults are using their […]
COVID19 taught us an important lesson, as Satya Nadella CEO of Microsoft put it at Microsoft Build 2020 to hundreds of developers: “We’ve just done two years of digital transformation in two months!” Automation supported by intelligent automation platforms (RPA plus AI) have already played a role and will continue to do so. In short, […]
In late March we fielded the first wave of our PandemicEX survey to more than 1,000 workers across Europe. Six weeks later, in early May, we reached back out to see how a life of lockdown and working from home had changed employees’ attitudes and behaviors. We found: UK workers are optimistic about the long-term […]
Prior to the pandemic, the majority of global software decision-makers were dissatisfied with their existing Human Capital Management (HCM) products and were evaluating other products. With COVID-19, this dissatisfaction is now acute and digital workforce transformation has accelerated. Having the right HCM technology to transform your organization’s people and workforce strategies are no longer ‘nice […]
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.
Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing, and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […]
In the highly competitive world of commerce, retailers and brands must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. For our annual “The Top Retail Technology Investments In 2020” research, we interviewed over 60 retail and brand professionals to understand which technology initiatives they are prioritizing in […]

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