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Retail Times (UK) 12/12/2019 10:55
Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have found that 82% of consumers continually buy from brands they have an emotional engagement with – proving just how much loyalty emotionally engagement is able to create between consumers and brands. Further studies have proven that of those consumers who are emotionally engaged with a brand, 70% of them are willing to spend up to two times more with those brands they connect with.
Retail Times (UK) 12/12/2019 09:31
International market leader in the bakery sector, St Pierre Groupe, has been recognised with two prestigious awards at the 2019 Insider's North West International Trade Awards in Manchester (5 December). The Manchester-based company has been awarded the International Company of the Year (£50m + turnover) for the North West region, whilst its founder, Paul Baker, won the award for International Ambassador. Judges said that Paul is a true international ambassador and his charisma and image is clearly a huge part of his brand's success. The awards celebrate the best examples of excellence and innovation in international trade.
Retail Times (UK) 12/11/2019 10:19
ITG has been crowned winner in the ‘Innovation in Ways of Working’ category at the Oystercatchers Awards 2019, after delivering a tech-centric creative production model for its new client Co-op. The award coincides with the announcement that the Co-operative Group has awarded all creative production work to ITG, with a remit across its family of businesses.
Retail Times (UK) 12/11/2019 10:11
Every couple of months, there’s another story proclaiming that the time is nigh for physical stores - a recent report actually revealed that Britain’s high street lost more than 2,400 shops last year. Yet, new store openings are seen to drive up web traffic by as much as 64% and online sales have been shown to be up to an extraordinary 110% inside catchment areas of physical stores. Is it any surprise that online retailers (most recently Notonthehighstreet), are more frequently opening bricks and mortar pop-ups to drive brand awareness?
Retail Times (UK) 12/11/2019 09:49
Baukjen is introducing social commerce onto its website with the launch of a gallery of shoppable customer generated content. The premium womenswear brand is working with Curalate to harness social media posts, curating them on its home page and in a dedicated ‘Shop their style’ section. Instagram posts tagged ‘BaukjenStyle’ are integrated online using intelligent image recognition technology and allow shoppers to buy featured products directly. "As Baukjen is an online business, a compelling social media presence is vital.


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