Retail Times (UK)
12/12/2019 10:55
Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have found that 82% of consumers continually buy from brands they have an emotional engagement with – proving just how much loyalty emotionally engagement is able to create between consumers and brands. Further studies have proven that of those consumers who are emotionally engaged with a brand, 70% of them are willing to spend up to two times more with those brands they connect with.
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