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AdFreak.com 07/10/2020 17:41
Going green doesn't mean a company's bottom line has to suffer. Evidence suggests the opposite is true, according to new research from global consulting firm, Capgemini. In a survey involving 750 senior executives at various consumer product and retail organizations located around the globe, results found that 77% of company leaders said sustainability initiatives have...
AdFreak.com 07/10/2020 16:09
There's an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent. The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The...
AdFreak.com 07/10/2020 15:22
A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in...
AdFreak.com 07/10/2020 15:17
Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities. Through the former NFL quarterback's nonprofit group, Know Your Rights Camp, the brand will hand out packages with its plant-based products to local families and serve cooked meatless burgers via on-site food trucks in San Francisco,...
AdFreak.com 07/10/2020 14:05
Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, "questionable" stock option practices, equal pay violations...
AdFreak.com 07/10/2020 11:04
During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing data into the national TV currency this fall, which would have...
AdFreak.com 07/10/2020 09:50
Tripadvisor is hiring, well, trip advisers. The travel and recommendation site quietly launched what it's calling Reco, a platform that matches travelers who'd rather not flip through Tripadvisor's entire portfolio of hospitality brands, restaurants and destinations with a personalized "trip designer." This comes during an obviously tough time for the travel industry, which has been...
AdFreak.com 07/10/2020 09:00
Studies show diversity matters. Ethnic and gender diversity correlates to increased performance and profitability. It also creates an enriched work experience. Companies are understanding the importance, yet there are still many challenges with achieving a truly diverse workforce and creating environments where diverse employees feel like they can thrive and belong. Having advocates for diversity...
AdFreak.com 07/10/2020 08:55
Funko, most famous for its Funko Pop! Dolls--which morph every geek icon ever into cherubic, Coraline-esque collectible figurines--is aiming to own the entire fandom lifestyle with the introduction of clothing lines. To provide an offering for every fan, Funko and Loungefly, its accessories and clothing division, are branching out into high-end apparel for the first...

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