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AdFreak.com 05/26/2020 17:11
HBO Max, the new streaming service from AT&T-owned WarnerMedia, finally arrives tomorrow, coming onto the scene as much of the country remains home, watching television far more than usual due to the ongoing Covid-19 pandemic. For the company's big bet on streaming, executives are hopeful that they can scale up fast by using an existing...
AdFreak.com 05/26/2020 16:19
Flipping Impossible patties and delivering Croissanwiches were once considered low-risk tasks in our pre-pandemic timeline. For the past two-and-a-half months, however, these essential duties have been carried out by workers who have risked their health to keep working through the crisis. To show appreciation for its employees, Burger King invited customers to leave thank-you messages...
AdFreak.com 05/26/2020 15:54
The Covid-19 pandemic will have a long-lasting impact on the way live events are organized and perceived by consumers, and a new study has provided insight on what attendees will expect from organizers once they return. Performance Research, an agency focused on sponsorships and experiential marketing, found that restroom cleaning, hand sanitizer availability and reduced...
AdFreak.com 05/26/2020 14:58
Rep. Anna Eshoo, D-Calif., introduced a bill today that would restrict microtargeting efforts on political advertisements. The Banning Microtargeted Political Ads Act would bar online platforms from targeting political ads based on users' demographic and behavioral data, though it would still permit geographic targeting and any targeting to which users voluntarily opt in. The bill...
AdFreak.com 05/26/2020 12:00
Tumblr users can now pin posts to the top of their pages. The blogging platform released the feature Tuesday. Tumblr said in a blog post, "Whether you're on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the...
AdFreak.com 05/26/2020 11:40
Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump's presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon. At the time, Alex Zhu, co-founder of the Chinese app for user-generated short-form music videos, told the Times that China's "closed environment" was...
AdFreak.com 05/26/2020 11:18
Insurance companies have been a consistent and valuable advertiser during the pandemic. But how have they adapted their marketing message and what are the results? Today we're joined by Jenn Halloran, CMO of MassMutual, in conversation with Adweek's Heide Palermo. Adweek Together is a live discussion at noon ET, hosted by our editors along with...

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