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Advertising Age 09/20/2019 17:43
Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Prabhakar Raghavan, who oversees the company’s $100 billion advertising business, is spearheading the effort as the senior VP of advertising and commerce at Google. The organizational restructure will focus on four key areas: Privacy and user trust; measurement; the buy-side, or how marketers purchase digital ads; and the sell-side, or how publishers sell their ads, Google says. Although such large organizational changes at Google do not occur overnight, they do arrive at a time when the tech giant is facing mounting pressure from multiple fronts that i.
Advertising Age 09/20/2019 17:09
Facebook says it has suspended "tens of thousands of apps" in its ongoing review of partners that have had deep access to personal data on the service—a far larger pool of potential bad actors than previously known. On Friday, Facebook announced an update to its app review investigation, which it opened in 2018 in the wake of Cambridge Analytica, the third-party data provider that abused data on up to 87 million users of the social network.
Advertising Age 09/20/2019 16:12
Fisher Price is turning to nostalgia to help reverse declining sales. The Mattel-owned brand is running its first televised brand campaign with a 60-second spot during the Primetime Emmy Awards on Sunday. The campaign, the brand’s first as part of a new relationship with Wieden & Kennedy Portland, strives to engage parents and their children by reminding them of how much fun they had in their youth playing with classic Fisher Price toys. John Goodman stars in the “Let’s Be Kids” anthem spot running Sunday. In the video, the actor, dressed as the classic farmer from Fisher Price’s Little People collection, walks through the farm landscape amid memorable toys like the Chatter Phone and a stuffed puppy. “You lived here once,” Goodman says in t.
Advertising Age 09/20/2019 15:00
This article is being written on National Pepperoni Pizza Day. It is also National Punch Day and . Yesterday was, of course, National Talk Like a Pirate Day. And tomorrow will be National Pecan Cookie Day and Responsible Dog Ownership Day. Those who work in programmatic will soon have their moment in the sun: November 7 will mark the first-ever National Programmatic Advertising Day. (November 7 is also National Bittersweet Chocolate with Almonds Day and National Canine Lymphoma Awareness Day.). “National Programmatic Advertising Day is a day to honor all programmatic advertising professionals,” a description on National Calendar Day’s website reads, which is (apparently) the premier authority of registering such things. “Programmatic traders.
Advertising Age 09/20/2019 14:56
Walmart will stop selling e-cigarettes in its U.S. locations as the country grapples with a string of vaping-related deaths. "Given the growing federal, state and local regulatory complexity and uncertainty regarding e-cigarettes, we plan to discontinue the sale of electronic nicotine delivery products at all Walmart and Sam’s Club U.S. locations," the retailer said in a statement.
Advertising Age 09/20/2019 13:16
When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (), and legacy giants like Tribune, Time Inc. and Ga.
Advertising Age 09/20/2019 13:04
Nearly two years after he departed from The Martin Agency following allegations of sexual misconduct, former Chief Creative Officer Joe Alexander is suing anonymous social media account Diet Madison Avenue, along with industry publication Adweek and its former editor-at-large, Patrick Coffee. Alexander and his attorney Steven Biss, who works out of his own firm based out of Charlottesville, Virginia, filed a complaint yesterday in the U.S. District Court for the Eastern District of Virginia.
Advertising Age 09/20/2019 12:46
Apple’s latest iPhone models hit the stores on Friday and while the 11 series was seen as an incremental upgrade, early indications suggest more people than expected were keen to get their hands on one. The new line of hardware, including three new phones and an updated Apple Watch and iPads, was introduced on Sept. 10 and customers were able to place preorders last week to either be delivered or picked up in stores today. Long lines snaked around Apple’s flagship on Fifth Avenue in Manhattan as people waited to get in to the gleaming glass cube and descend to the underground space, which as been under renovation for two years and emerged Friday .
Advertising Age 09/20/2019 11:01
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by , the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 18. A few highlights: In another of a series of ads for its Versa 2, Fitbit shows how the smartwatch’s Alexa integration can help keep you informed about the nutritional value of what you’re eating. Golden Corral hypes its New York strip steak and butterfly shrimp combo. And Bowflex says its Max Total exercise machine can offer an “individualized total-body workout in as little as 14 minutes.”
Advertising Age 09/20/2019 06:00
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's to sign up for our daily newsletter. You can also get an of this briefing on your Alexa device. Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds.
Advertising Age 09/19/2019 16:36
The U.S. Marine Corps has retained Wunderman Thompson—the WPP agency formed through the merger of J. Walter Thompson and Wunderman—as its lead agency following a review launched in December, a person close to the business says. A Wunderman Thompson spokeswoman declined to comment, and the Marines' PR department could not immediately be reached. J. Walter Thompson Atlanta has held the account for the past 72 years; the last time it defended the business was during a long and formal government review process .
Advertising Age 09/19/2019 16:25
It’s all coming true. Rumors about an Airbnb IPO have been swirling for years—today, the travel giant its plans to go public next year. The company was also expected to push further into hotels with its acquisition earlier this year of startup HotelTonight. Sam Shank, co-founder of HotelTonight, now heads up Airbnb’s hotel division, and spoke about the push on Thursday at a New York City-based conference hosted by travel industry publication Skift. Shank noted that his team is building out the hotel category on Airbnb for the San Francisco-based company, which HotelTonight, an app that popularized the , in March. While Airbnb was built for homes, it began venturing further into hotels by adding boutique listings more than two years ago. “We.
Advertising Age 09/19/2019 13:27
What do the San Francisco 49ers, Chicago Bulls, esports team Golden Guardians and Broadway musical “Tootsie” have in common? Their glasses. Each of those entities has struck a deal with Zenni Optical, a 16-year-old online optical retailer that has just started to flex its marketing muscles in the past couple of years. The name Zenni, conceived by co-founder Tibor Laczay, is meant to be a mashup of Zen, with the “ni” added to give the brand more of a fashion feel. Until recently, Zenni was quiet about sharing its story, largely relying on marketing such as online searches, digital ads, some social media and a mix of TV spots. “While we have over 26 million pairs sold, we’re still largely anonymous to the eyewear shopper out there that has no.
Advertising Age 09/19/2019 12:43
What recession? Magna just raised its ad forecasts for 2019 and 2020. Media net advertising revenue will grow 4.1 percent in 2019 and 6.2 percent in 2020, according to the fall update of ad forecasts from Interpublic Group of Cos.’ Magna. That is an upward revision from June, when Magna forecast growth of 3.0 percent in 2019 and 5.8 percent in 2020. Vincent Létang, Magna’s executive VP of global market intelligence and author of the report, voices optimism that the U.S. ad market will keep climbing in 2020. “We forecast an 11th year of growth in 2020 as record political spending will generate an all-time high of $5 billion in ad revenue and mitigate the effect of the expected economic slowdown,” Létang said in a statement. The report says g.
Advertising Age 09/19/2019 11:19
The Impossible Burger is coming to a grocery store near you. The meat-imitating burger that "bleeds" will make its retail debut Friday at Gelson’s Markets, a 27-store grocery chain in California, with plans to expand to the East Coast later this month and nationwide next year. At launch, Impossible Foods is selling a 12-ounce pack of plant-derived ground "beef" that will sit next to conventional animal-based beef in Gelson’s meat and pre-pack deli sections. Founded in 2011, Impossible Foods has previously sold its alternative meat products only to restaurants, notably including Burger King, which has seen success with its Impossible Whopper.

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