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AdFreak.com 08/10/2020 18:18
Magnite saw a roughly 24% year-over-year decline in second-quarter revenue amid the coronavirus pandemic, but its business was buoyed by rapid growth in the connected TV space. Rubicon Project and Telaria officially merged in April to create the largest independent supply-side platform and then rebranded in June, and this is the company's first earnings report...
AdFreak.com 08/10/2020 18:00
Artificial intelligence might be the cutting edge of futuristic tech, but by its nature, it's also rooted in the past and present. The technology learns from human behavior, and as hundreds of years of humanity show, often veers into racism, misogyny and many other types of inequality. So, as conversations about confronting systemic discrimination have...
AdFreak.com 08/10/2020 18:00
Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there's an opportunity there...
AdFreak.com 08/10/2020 18:00
When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard. Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve...
AdFreak.com 08/10/2020 17:18
Some of Peacock's most anticipated upcoming shows, including Saved By The Bell, Punky Brewster and Battlestar Galactica, revisit beloved television series that aired on NBCUniversal's airwaves more than a decade ago. And while Saved by the Bell will feature plenty of Easter eggs for fans of the original series, the upcoming series hopes to look...
AdFreak.com 08/10/2020 16:43
For at least a handful of on-trend reasons, it's the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to "small-batch experiences." A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated...
AdFreak.com 08/10/2020 14:00
Rita Patel, currently vp of brand management at Target, will join Buffalo Wild Wings as chief marketing officer in September, the restaurant chain announced today. Based in Atlanta and reporting directly to Buffalo Wild Wings president Lyle Tick, Patel will oversee advertising, digital innovation, menu development and the overall brand experience. "Throughout her career, Rita...
AdFreak.com 08/10/2020 13:29
Since 1926, Godiva Chocolatier has been selling premium chocolate at boutique shops. Now, nearly a century later, the company is looking to expand beyond affluent shoppers and special occasions, such as holidays and anniversaries, by making its goods more available to more people. "We've got huge long-term objectives to be this omnichannel brand that provides...
AdFreak.com 08/10/2020 12:50
Key Insight: Peacock is hoping late-night offerings will be a selling point. With The Tonight Show With Jimmy Fallon and Late Night With Seth Meyers, NBC's late-night block has been a powerhouse. Now parent company NBCUniversal's burgeoning streaming service, Peacock, is building out its own formidable late-night offering. A weekly block of programming, featuring two...
AdFreak.com 08/10/2020 11:55
Games from the Women's National Basketball Association will be livestreamed on Twitter for the fourth consecutive year following the renewal of the pact between the league and the social network. The agreement covers 10 regular-season games, and the Twitter livestreams will exclusively feature alternative commentators including basketball analysts Ros Gold-Onwude and LaChina Robinson. The 24th...

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