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AdFreak.com 10/20/2019 20:00
Despite all the buzz surrounding TikTok, Snap, Netflix and Fortnite, this year's Hot List honorees also include OGs, as some legacy media brands continue to show new players who's boss. Adweek's Media Visionaries, who grace our cover, are the executive producers of Friends--David Crane, Marta Kauffman and Kevin Bright. Yes, that's right, Friends. The beloved...
AdFreak.com 10/20/2019 20:00
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president attacks the media on a daily basis, these outlets are working...
AdFreak.com 10/20/2019 20:00
Marta Kauffman, David Crane and Kevin Bright are finally getting a chance to revel in their legacy. A quarter-century ago, the trio began executive producing Friends, a sitcom chronicling the relationships among six lovably neurotic 20-somethings (played by Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer) living in the same...
AdFreak.com 10/19/2019 15:26
Kimberly-Clark's chief growth officer announced in an internal memo obtained by Adweek that Giusy Buonfantino, the company's chief marketing officer, will no longer be with the consumer-packaged-goods giant, effective Nov. 1. "I have appreciated my time with Giusy over my first two months at K-C," Alison Lewis wrote in the memo. "Her global leadership in...
AdFreak.com 10/18/2019 16:49
AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit's second major ad-tech purchase under CEO Brian Lesser. The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe's biggest broadcaster RTL. In the purchase of Clypd, Xandr will acquire a company that had significant investment from...
AdFreak.com 10/18/2019 15:07
Hyundai Motor America is searching for a new CMO. Dean Evans, who's worked with the carmaker since 2015, informed the company today that he'll be stepping down to pursue other "career opportunities." Under Evans' lead, Hyundai's marketing department turned out memorable Super Bowl ads like 2016's "Choices" and 2019's "Shopper Assurance" with Jason Bateman. In...
AdFreak.com 10/18/2019 10:55
LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create public and private events and share them with your connections. Our guide will show you how to create an event from within the LinkedIn mobile application. Note: These screenshots were captured in the LinkedIn app on iOS. Step 1: Tap...
AdFreak.com 10/18/2019 06:30
Rothy's, a direct-to-consumer footwear brand founded in 2012, knows how much its customers love the shoe. The brand doesn't necessarily need to dig deep to figure out how they like a silhouette or a color, either. There are several Facebook groups dedicated to discussing, buying, selling and trading the shoe, including one called Rothy's Addicts...

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