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Advertising Age 10/18/2019 17:21
Welcome to a special calamity edition of Ad Age Sports Media Brief , a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp. Perhaps the primary function of sports, that timorous hive of superstition, is to serve as a reminder that things can go wrong, and disastrously so.
Advertising Age 10/18/2019 17:06
Girls Who Code brought its sisterhood to TikTok, just in time for the International Day of the Girl Child. What better place to spread a message about digital equality of the sexes than an app that has the attention of millions of young girls? TikTok, the catchy video app owned by Chinese-based ByteDance, has an audience that is 60 percent female and 69 percent of users are between 13 and 24 years old, according to from the company. Deborah Singer, chief marketing officer at Girls Who Code, says the organization encouraged girls around the world and their supporters to share videos to TikTok with the hashtag “march for sisterhood.” Now, almost 700 million video views later, by TikTok’s calculation, “we were just kind of blown away by the su.
Advertising Age 10/18/2019 15:47
Hyundai Motor America's hard-charging marketing chief, Dean Evans, is leaving the Korean automaker after "four highly successful years" to pursue a new business opportunity, the company said Friday. Brian Smith, the COO of Hyundai's U.S. arm, will take over Evans' duties on an interim basis. "Hyundai is greatly appreciative to Dean for his contributions," the automaker said in an emailed statement.
Advertising Age 10/18/2019 14:49
Welcome to the latest edition of Ad Age Publisher’s Brief , our roundup of news from the world of content producers across digital and print. Insert ‘100’ emoji (and fire emoji and dollar-sign emoji) here. Just over a year ago, Marc Benioff, the founder and co-CEO of Salesforce, and his wife Lynne agreed to buy Time magazine from Meredith Corporation for $190 million in cash.
Advertising Age 10/18/2019 14:05
AT&T-owned Xandr said Friday that it is acquiring Clypd, a sell-side platform that specializes in providing marketers the ability to buy both digital and linear TV ads with improved targeting. Terms of the deal were not disclosed. Sell-side platforms, more commonly known as SSPs, are used by media companies to sell ad inventory to marketers through automation. An advertiser would use Clypd to target viewers beyond the age, gender and location demographics that have been commonplace with linear and connected TV, for example. The company claims it can target consumers based on their interests through use of its data. Clypd, which debuted in 2012, counts CBS, Disney, Discovery, Fox and The Weather Channel among its clients. “All of the bets AT.
Advertising Age 10/18/2019 13:34
Chick-fil-A plans to shutter its first United Kingdom location after locals who support gay rights spoke out against the chain. Over the years, Chick-fil-A and its founder have Christian organizations that denounce same-sex marriage. In 2012, Chick-fil-A found itself in a after CEO Dan Cathy, a son of founder S. Truett Cathy, said he supports “the biblical definition of the family unit,” in an interview with the Baptist Press. Now, Chick-fil-A is under fire in the U.K. as gay-rights supporters spoke out against the chain. Chick-fil-A’s first U.K. location opened in a shopping mall in Reading called The Oracle on Oct. 10 and, according to the company, is posting sales that are exceeding its expectations. Still, on Friday, local reports confi.
Advertising Age 10/18/2019 12:39
On the heels of Publicis Groupe reporting its early last week, Omnicom’s results for the period are out. (Publicis and Omnicom also happened to be the of the Disney media review this week.). For the third quarter, Omnicom reports earnings of $1.32 a share, beating Zacks Investment Research analysts’ expectations for earnings of $1.30 a share. For the same period last year, Omnicom reported earnings of $1.24 a share. Omnicom’s third-quarter revenue of $3.62 billion is down from the $3.71 billion it reported for the same period last year. Omnicom’s third-quarter organic growth (where Publicis showed signs of pressure) was up 2.2 percent. On an earnings call, Omnicom Chairman-CEO John Wren says growth was up 2.7 percent in the U.S. with healthc.
Advertising Age 10/18/2019 12:28
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by , the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 15. A few highlights: Miss Piggy helps Facebook hype the “fun” AR masks that users of its Portal smart display can deploy while video-conferencing (a web version of this commercial debuted on YouTube in September). Google calls its new Pixel 4 “a phone made the Google way.” And Maya Rudolph is on “couch arrest” in the latest from Sling.
Advertising Age 10/18/2019 12:17
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At , a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore how they’re grappling with content creation and audience development across genres and platforms. Among the confirmed speakers:. • Pam Wasserstein , CEO, New York Media (newly acquired by Vox). • Josh Stinchcomb , Global Chief Revenue Officer, The Wall Street Journal and Barron’s Group. • MoAna Luu , chief content and creative officer, Essence. • Margaret
Advertising Age 10/18/2019 10:15
Having brand trust not only makes your company stand out as a leader in its industry, but it also allows customers to feel reassured about any products or services purchased from you. Yet, creating brand trust is often harder than it may seem, as it’s something that’s done over a potentially long period of time. So, how can you create brand trust in the most effective way possible? To help, nine industry experts from share their top methods for creating brand trust in a new company looking to establish itself and its relationship with its customers. 1. Start with who really matters. You might want to consider starting by defining your key customer profile—the client you believe your business can best serve, who could really build an awesome.
Advertising Age 10/18/2019 10:00
When you’re the new kid on the block, you have to prove yourself. This is exponentially more important given the current e-commerce landscape where there are hundreds of new kids on the block every week. Very few brands are ready for an immediate turnkey advertising campaign that instantly starts pouring in interested customers. There are a few different tiers to develop trust that largely depend on the level of exposure your brand and product has had thus far. If they have never heard of your brand before, your potential customers will look to others to validate their sentiments. The following three tiers tend to be very effective for building trust, especially when combined:. 1. Press. 2. Influencers and celebrities. 3. User testimonials.
Advertising Age 10/18/2019 06:00
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's to sign up for our daily newsletter. You can also get an of this briefing on your Alexa device. Barbie’s DreamAirbnb. Airbnb has offered stays in an Ikea showroom and in the Oscar Mayer Wienermobile; in its latest co-branded stunt, it’s a life-size version of Mattel’s toy , the Barbie Malibu Dreamhouse. The Airbnb is actually in Malibu, California, because where else would Barbie live? The decor is on-brand too, with pink cushions, pink carpets, even pink cooking pots. (You can probably get over it, though, and the infinity pool looks amazing.) The mansion is available for a two-
Advertising Age 10/18/2019 05:01
Aleen Kuperman is co-founder and CEO at . The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money?
Advertising Age 10/18/2019 05:00
Let’s face it: Nothing says Halloween like vacuum-packed wieners. “No tricks,” this 1966 ad promises, though we beg to differ. For this seasonal promotion, Armour Star Franks included a “Halloween whistle” in every pack of meat products. How … festive? “And every Armour Star Frank contains the energy for an evening of tweeting,” the copy goes. “Or treating.”Lots to unpack here. For starters, let’s breathe a sigh of relief that the Halloween tie-in isn’t suggesting that we distribute the dogs to trick-or-treaters. It is, however, suggesting we feed them to our kids so they’ll have “energy” to trick-or-treat. (Or maybe it’s a subtle ploy to turn their stomachs so candy will seem less appealing? Unclear.). Reading this in 2019, that word “twee.
Advertising Age 10/17/2019 20:42
The legal battle between Anheuser-Busch InBev and MillerCoors has escalated again. In a new court filing, AB InBev alleges that its competitor attempted to obtain trade secrets, including details on how Bud Light and Michelob Ultra are made, through illegal means. The filing Thursday in a federal court in Wisconsin was made as a counterclaim to MillerCoors' false advertising suit, originally filed in March, which took issue with Bud Light advertising that has suggested Miller Lite and Coors Light are made with corn syrup. AB InBev charges that former employees now working at MillerCoors sought confidential information from former AB InBev colleagues, including about technical brewing procedures that extend beyond basic ingredients. The heav.
Advertising Age 10/17/2019 17:42
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL.
Advertising Age 10/17/2019 16:43
Under a third of marketers use multi-touch attribution—the process of measuring the value of each consumer touch point on the path to purchase—to evaluate return on marketing spending now, but another 35 percent plan to try it within a year, according to a survey by the Mobile Marketing Association. The group has created a to help them take that plunge, something that could reshape marketing spending for years to come.
Advertising Age 10/17/2019 15:48
, at least as far as the broadcast networks are concerned, but NBC’s decision to yank the flailing “Sunnyside” from its primetime schedule is a reminder that Job One of ad-supported TV is to deliver commercial impressions. Regardless of how the decision is framed by the programming department, a new series that fails to meet even today’s degraded ratings benchmarks must be removed from the sales calculus before it becomes an even greater liability. One of NBC’s two new Thursday night comedies, “Sunnyside” failed to live up to buyer expectations from the jump. After debuting Sept. 26 to 1.77 million viewers and a record low 0.4 rating, the ensemble comedy continued to put up impracticable numbers. Last Thursday’s episode eked out 1.18 millio.

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