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Business Standard (India) 10/21/2019 16:43
Television viewing in India will continue to grow in the next five years, unlike in many countries where the slide, caused by the onslaught of over-the-top (OTT) and digital content services, has been precipitous.
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Rapid TV News 10/21/2019 13:38
The launch marks Bloomberg’s expansion into long-form and broader-business focused programming, and the next step in diversifying Bloomberg’s OTT offerings for a digital audience.
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PR Newswire 10/21/2019 10:30
OTT advertising is becoming a critical channel for marketers at all levels.
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Broadcasting & Cable 10/21/2019 10:30
Tegna’s Premion said it reached an agreement to use measurement from Comscore for its over-the-top and connected TV advertising platform.
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Business Wire 10/21/2019 09:05
WHY: Viewer behavior is shifting at an unprecedented rate, and there is still much to be learned within the fastest-growing segment of advanced TV.
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Digital TV Europe (UK) 10/21/2019 05:56
Red Bee and sports rights agency Spring Media are partnering to launch a new OTT service dedicated to women’s football.
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Daijiworld.com (India) 10/20/2019 01:23
Those who cannot afford to buy a smart, connected TV are now streaming OTT content on phones," TV Ramachandran, President, Broadband India Forum (BIF) had told IANS.
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Brightcove Blog 10/18/2019 09:00
In fact, the findings from our 2018 Global Consumer Streaming Habits Survey indicated that the majority of video consumers (57%) use a TV to stream content more than once a week.
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Telecom Talk 10/18/2019 06:30
Even today, a lot of users are picking up prepaid connections from telecom operators like Jio, Airtel and Vodafone Idea, but postpaid plans offer free access to OTT subscriptions.
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Multichannel News 10/17/2019 22:14
Sports media company Whistle said it plans to launch a linear over-the-top TV channel in the fourth quarter.
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The company noted that this is nothingn new -- it has been competing against other OTT services, like Amazon, YouTube and Hulu, as well as linear TV, for more than a decade.
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Digital Media Wire 10/16/2019 12:49
Hollywood Reporter reports: "Disney+ leads a wave of billion-dollar Netflix competitors that are transforming the entertainment industry and launching a new age of ambition (and anxiety) as Iger, Kevin Mayer and team explain their all-in strategy: ‘We’re locked and loaded.'" Read more.
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Benzinga 10/16/2019 02:00
Critical performance measures include share of audience streams by day and month, viewership activity during the first 90 days of launch, demographics, brand affinity, and more.
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With so many program choices available during this current era of "peak TV," it often takes viewers longer than ever to even become aware of a new show, much less start watching it. While this. increasingly is a big problem for ad-supported linear TV networks, the hit machine for streaming services functions very differently. In this week's edition, I analyze how viewers discover the. next-new-OTT-thing, and what that portends for its most dominant player, Netflix.
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