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Advertising Age 07/16/2019 05:00
RXBar is pushing further beyond its protein bar heritage by diving into another category where there’s already plenty of competition: oats. Yes, the bar company acquired by Kellogg Co. in 2017 is getting into the cereal business. Clearly, it’s aware of PepsiCo’s Quaker Oats and the other products that try to compete against that behemoth. And it’s going into that category anyway. “Healthy competition is always good,” RXBar Chief Marketing Officer Victor Lee says on the latest episode of Ad Age’s Marketer’s Brief podcast. “If you don’t have competition you start to question well, why are we doing this?”RXBar, which started about six years ago after plenty of other protein bars were on the market, about a year ago expanded into nut butters a.
FoodNavigator 07/09/2019 12:06
Oatly and some other oatmilk brands have confirmed that they will be changing the way they list sugars on their Nutrition Facts panels following conversations with the Food and Drug Administration (FDA).
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MarketWatch 07/09/2019 06:36
Shares of PepsiCo Inc. rose 0.7% in premarket trading Tuesday, after the beverage and snack giant reported a fiscal second-quarter profit and revenue that topped expectations, and affirmed its full-year outlook. Net income for the quarter to June 15 rose to $2.04 billion, or $1.44 a share, from $1.82 billion, or $1.28 a share, in the year-ago period. Excluding non-recurring items, core earnings per share came to $1.54, compared with the FactSet consensus of $1.50. Revenue increased 2.2% to $16.45 billion, above the Factset consensus of $16.43 billion. Within its business segments, North America beverages revenue grew 2.5% to $5.32 billion, just above the FactSet consensus of $5.31 billion; Frito-Lay North America revenue rose 4.5% to $4.01
Chicago-based Quaker Oats, owned by Pepsi, muscled in this year with the launch of its Oat Beverage, bringing oat milk into more retail locations than any other brand.
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