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Altimeter - General Author 10/07/2019 14:32
The news that Forever 21 is filing for bankruptcy protection is not a great surprise to anyone following their story and the fast fashion clothing category in general. While longtime, fierce competitors, Zara and H&M have continued to update their story, their purpose, product selection, quality and overall brand relevance, Forever 21 decided to stay […]. .
Altimeter - General Author 10/07/2019 10:30
American consumers are spending record amounts at their favorite retailers, with the forecast calling for a 4.4 percent increase to $3.8 trillion this year. So it’s not surprising that stores, websites and direct-to-consumer companies are becoming increasingly important to them. What is surprising, though, is the shift in their favorites, underscoring key trends in how […]. .
Altimeter - General Author 09/25/2019 10:32
The recent release of the Prophet Brand Relevance Index® (BRI) uncovered three important ways B2B growth leaders can set their brands apart in their category. The study of 225 brands by 13,500 U.S. respondents is important because relevance is so closely linked to profitable growth. In fact, our data reveals that the most relevant brands have outperformed […]. .
Altimeter - General Author 09/18/2019 14:34
Many brands attempt to create a customer relationship by having a purpose that inspires and engenders respect. Such a purpose can form a customer bond that goes way beyond functional benefits. What brands have a purpose that is known, understood and admired? And which have disappointed? The recently-launched 2019 U.S. Prophet Brand Relevance Index® (BRI) […]. .
Altimeter - General Author 09/18/2019 13:52
Apple and Spotify rule. The Google, Sony and Disney franchises of brands rock. Welcome to the party USAA, Mayo Clinic, Tesla and Peloton. Goodbye U.S. automotive manufacturers. What happened Nike? Facebook and Starbucks are still not feeling the relevancy love, however, legacy brands such as Hersey’s, Dove and Band-Aid are. Aflac was one of the […]. .
Altimeter - General Author 09/09/2019 09:47
In this piece, Brian Solis delves into the top technology investments brands are betting on to power their digital transformations. For more insights into the State of Digital Transformation, download the full report here. Today, digital transformation is much more than “digital”. Beyond disruptive technologies, it’s also about modernizing business models, overhauling operations, creating cultures […]. .
Altimeter - General Author 09/05/2019 12:13
Stephany Verstraete, the chief engagement officer of the telemedicine company Teladoc, believes her focus on leading with business purpose has become quintessential to her success. In my recent interview with Stephany, she mentioned how she never envisioned herself as a healthcare executive nor had she ever worked in a truly mission-driven organization. But now she […]. .
Altimeter - General Author 09/05/2019 09:24
It’s clear that emerging Fintech and Insuretech entrants are shaking up financial services. Across the board – from large to small-scale companies – we’re observing an accelerated need for more digitally fluent marketing organizations to tackle new challenges in an evolving market. To understand the challenges and priorities impacting the insurance and banking industries today, […]. .
Altimeter - General Author 09/03/2019 12:27
Brands today need to be relentlessly relevant: they need to engage, surprise and connect while seamlessly fitting into customers’ lives. In our experience, the brands that are successful in seamlessly engaging along the customer journey have adaptive brand portfolio and architecture strategies. But let’s back up first and look at the broader context. The key […]. .
Altimeter - General Author 08/29/2019 01:51
Learn more about how this move strengthens Prophet’s ability to partner with brands in this dynamic region. Prophet has announced the opening of its Singapore office, making it the third in Asia in addition to its existing Hong Kong and Shanghai offices. The Singapore office will be Prophet’s Southeast Asia hub for business growth and […]. .
Altimeter - General Author 08/27/2019 11:59
The hallmark of a transformational company is the ability to harness the collective power of its intangible assets – culture, brand and reputation – to better compete, grow and earn higher market value. Such companies intuitively recognize the power of managing their assets in a holistic manner, for the greater good of the company. Just […]. .

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