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Raconteur (UK) 10/27/2020 07:53
Leaders from across procurement and supply-chain examine how their industry can provide the catalyst for future business prosperity. Raconteur sat down with six of the world's most influential minds from across procurement & supply-chain: Rhys Bush of Avetta, Benjamin Guilbert of Mars Wrigley, Thomas Udesen of Bayer, Simon Leigh of Whitbread, Sami Naffakh of RB, Laura Hobbs of BAM, and Malcolm Harrison of CIPS. Related Articles. .
Raconteur (UK) 10/26/2020 21:00
Leaders from Splunk, the ODI, Department for Trade, Visa and Nesta examine how data can drive smarter decision making, power recovery and ensure future growth. This roundtable, hosted by Raconteur in association with Splunk, included: James Hodge of Splunk, Jessica Lennard of VISA, Roger Taylor Chair of the Data Centre for Ethics and Innovation, Sian Thomas of the Department for International Trade and Tom Symons of Nesta. Related Articles. .
Raconteur (UK) 10/26/2020 20:56
What are the risks and rewards involved in completely changing your strategy at a time of crisis, and what practical advice do experts have for shaking things up? Australian outfit. Stagekings pivoted. from creating event. stages to selling. stand-up and. regular desks to. consumers under. the name IsoKings. (see case studies. opposite). The most popular business growth strategy of 2020 is the pandemic pivot.
Raconteur (UK) 10/26/2020 20:54
The entertainment industry was among those hit hardest by the coronavirus pandemic, but by transforming products and services, ten businesses had much to gain from a rapidly changing media landscape. 1. Curzon brings the cinema home. Cinemas have struggled over the course of the pandemic. Yet while titans like Cineworld face permanent closure, smaller brands have fared better thanks to a leaner business model and an ability to understand their own audience niches. When Curzon was forced to close temporarily their 13 cinema sites, the brand funnelled money into improving the customer experience of their on-demand Curzon Home Cinema streaming platform. As an arthouse alternative to the likes of Netflix, several independent films skipped cinemas.
Raconteur (UK) 10/26/2020 20:52
Pandemic furloughs, layoffs and rising unemployment have dominated headlines this year. But even with recent government measures to ease the strain, those hoping for a return to a pre-coronavirus normal may be waiting a long time. When the face of chancellor Rishi Sunak is plastered all over the media, workers and businesses across the UK know the Treasury’s magic money tree is being shaken again. First it was the Coronavirus Job Retention Scheme, then the Job Support Scheme and most recently its expansion in the wake of forced local lockdowns. The economy-wide furlough scheme has cost an estimated £50 billion to date and has been an extraordinary intervention in the job market. Yet government support that paid up to 80 per cent of staff wag.
Raconteur (UK) 10/22/2020 12:37
‘They’re the storyteller who weaves the future from today’s insight with tomorrow’s imagination’. By Sophie Devonshire, Chief executive, The Marketing Society. Perhaps we should feel sorry for the future chief marketing officer (CMO). The exponential knowledge growth in the marketing world, the explosion of potential tools will continue to increase in complexity and choice. And any senior marketer needs to take calculated risks to succeed, to be different, distinctive and dynamic, which can be personally challenging. However, perhaps the future CMO could take inspiration from one of the most interesting entrepreneurs in history. The widow Veuve Clicquot was a tiny, 4½ft woman who transformed the world of champagne with game-changing technolog.
Raconteur (UK) 10/21/2020 19:54
Marketers have the power to combat fake news featured alongside online advertising, but simply boycotting offending sites or platforms won’t solve the problem. Fake news is big business. Despite marketers’ moves against misinformation, the sheer size and complexity of buying online ads has meant simply blocklisting, or blocking, sites carrying fake news is not enough. Many brands insist the problem is with the platforms and they are demanding action. The US-based Stop Hate for Profit campaign orchestrated a month-long boycott of online ads on Facebook in July. Among the 1,200 brands participating were global names P&G, Disney and Coca-Cola. Industry analysts believe Facebook suffered a drop in ad revenue of around $30 million from just its t.
Raconteur (UK) 10/21/2020 19:50
‘Marketers need to learn the lessons of the previous recession and invest in brand building’. By Benedict Buckland, Creative director, alan. The pandemic has seen the global economy in freefall. Ad spend is at its lowest levels since records began. Marketing is feeling the heat. Speaking to 600 senior business-to-business (B2B) marketing leaders in September, the team at alan. and I discovered more than half (53 per cent) have suffered budget cuts and 43 per cent experienced headcount reductions. In parallel, the majority of marketers are now being forced to prove return on investment, with one in four seeing it as critical to the existence of the marketing department. The pressure is on. In such adverse conditions, natural instinct is for s.
Raconteur (UK) 10/21/2020 19:50
‘What we have right now is a one-off window of opportunity’. By Simon Cook, Managing director, Cannes Lions International Festival of Creativity. When the other side still seems far away, why should brands stop waiting and start doing? Let’s start with what we know. We know on-going global events have catapulted brands into unchartered waters. We know consumers are increasingly looking to brands that are assuming a solid political, social or environmental position and using creativity to bring this stance to life. We know in response to this brands have raised their hands and made pledges, in many ways stepping up to become brand activists. The intention is clear, but how should brands go about delivering on that promise, whether it be aiding.
Raconteur (UK) 10/20/2020 19:56
Cloud companies and datacentre operators are making strides to cut their water and carbon footprints, but corporates need to be aware of the environmental impact of undergoing digital transformation. We are living in a digital age. However, the planet on which we are living is not digital; it is physical and its resources are finite. As a result, any trade-off between and sustainability must be counted with care, not just in terms of the value to business and society, but also the cost to the Earth. In pre-pandemic times, digital transformation and sustainability often appeared together towards the top of the business agenda. However, recent research from Dassault Systèmes, conducted with analyst firm Tech-Clarity, found coronavirus caused 3.
Raconteur (UK) 10/20/2020 19:54
The number of certified B corps is growing as shareholders, employees and consumers seek out companies with a proven positive impact. But can B corps all be a force for good? The only social responsibility of a business is to , proclaimed economist Milton Friedman in 1970. He was ushering in a new era of shareholder primacy that would dominate the way companies were run for almost half a century, often with scant regard for the planet or for people. But the growth of the B corp movement signals a shift in mentality, as shareholders, employees and consumers increasingly demand social and environmental performance be weighted alongside a corporation’s bottom line. Reimagining business to have a positive impact. In 2006, US-based non-profit B L.
Raconteur (UK) 10/19/2020 11:56
Widely seen as the greenest choice, much is misunderstood about compostable packaging. Having it work together with a robust recycling programme, however, could be the key to a more sustainable future. As communities and enterprises around the world consider how to package products sustainably, the recyclables versus compostables debate has gathered considerable attention. Traditionally viewed as competitors, these solutions to our . While a common misconception of compostable packaging is that it is biodegradable in natural conditions, the majority of these solutions must be broken down under particular industrial conditions, which means dreams of waste in the environment breaking down like organic material are far from reality. Instead, th.
Raconteur (UK) 10/14/2020 19:58
Underrepresentation, tokenism and overt racism have been recurring themes in the fashion industry for some time, so how have recent months impacted brands’ attitudes to issues of diversity? Chanel's Spring/. Summer 2021. show as part of. Paris Fashion. Week in October. The fashion industry has long been called out for cultural appropriation, racist advertising, and its blatant lack of diversity across campaigns, catwalks and behind the lens.
Raconteur (UK) 10/14/2020 19:56
They can be a great way of mitigating fashion’s environmental impact and obtaining pricey clothes previously out of reach. But what impact will new rental business models have on the luxury sector? Courtesy of By Rotation. For anyone who works in the fashion industry, this is a familiar statistic: £140-million worth of used clothing is sent to landfill every year. We have known for a long time that overconsumption is causing irreversible damage to people and the planet. But a more recent and thus far less ubiquitous figure is now doing the rounds: the UK clothing rental market is predicted to be worth £2.3 billion by 2029, according to GlobalData. Welcome to the fashion rental revolution. In the United States, fashion rental is far more esta.
Raconteur (UK) 10/14/2020 19:54
The pandemic has tested brands’ creativity and innovation by giving the industry the perfect opportunity to change its traditional fashion show format. But what was it like to attend these events virtually and will live streamed shows become the norm? The runway finale at Burberry’s Spring/ Summer 2021 show during London Fashion Week in September. Often the most innovative moments come from chaos. So says Rebecca Morter, founder and chief executive of retail marketplace and community Lone Design Club. And it doesn’t get much more chaotic than a pandemic. Coronavirus restrictions meant brands and designers had no choice but to do things differently for London Fashion Week. The result? The event, often criticised for being outdated, was revita.

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