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On the occasion of World Sight Day, Openspace unveils a heart touching digital video for Galalite Screens - a leading manufacturer of cinema screens in India and Sightsavers campaign #BeTheLite This campaign was established with a view to create awareness about the visually impaired children and to aid them in getting treatment Openspace with their young and enthusiastic team captured the intricate moments of visually impaired kids making some stunning art pieces and catching their background story,their dreams and ambitious aspirations.
AP wants every space to be a home for everyone, in both real life and social-media. For this reason, CJ Worx, Bangkok created a campaign PARENTOGRAPHER #CapturedByMom #CapturedByDad #APTHAI,a bonding activity to bring family closer by world's first ever photography workshop for the elders, to ignite everyone to spend time with family more. Category: Household, garden & pets Client: AP THAI Agency: CJ WORX Bangkok.
The campaign from Spanish brand Loewe tells a surreal Christmas tale, with live action and stop animation inspired by British arts and crafts ceramicist William De Morgan. The film titled 'An Otter’s Tale' was directed by Nina Gantz at Blinkink and features the brand’s new capsule collection. Terence was commissioned to compose a choral work for the brand, which was recorded with The Brighton Festival Chorus, comprising 120 singers. Category: Retail services Client: Loewe Agency: - Creative Director: Gordon Allen Producer: Janet Smith Director: Nina Gantz Executive Producer: Bart Yates DoP: Malcolm Hadley Other credits: Production Manager: Jack Bingham. 1st AD: Rory Shaw. Location Manager: Ross Kirkman. Focus Puller: Toby Goodyear. Steadycam: J.
A new range of bras that could save your life has been released in support of breast cancer awareness charity CoppaFeel! The concept for the bras, named 'Life Saving Lingerie', came from AMV BBDO. They were released towards the end of October by international fashion brand boohoo for breast cancer awareness month. This is the first stage of the Life Saving Lingerie campaign which is planned to run into 2020 and beyond. There are three graphic bra designs in the range. Each has a different pattern for you to follow, showing you a way to check your boobs. The patterns also work as a reminder for you to check every time you put them on. Washing labels inside the bras will also describe the other symptoms you should be aware of (other than lump.
This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville's 'Forever Young'. PENNY's first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. The joyful spot has struck a chord with the public and already has more than 10 million views Category: Retail services Client: Penny Agency: Serviceplan Campaign X, Munich / Neverest Creative Director: Laura Müller Rossbach Creative Director: Moritz Dornig Creative Director: Matthias.
A three minutes musical tribute to all the poor victims in horror film history. Category: Entertainment & leisure Client: Elmsta 3000 Horror Fest Agency: GEAB Producer: Christer Kildén Director: Gustav Egerstedt DoP: Kenneth Ishii Sound Design: Olle Ljungman Graphic Designer: Alexander Rehnby Post production: The Line Editor: Björn Clausen.
Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation. To change our way to look at burn victims is the aim of this new TBWA\PARIS campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through a new film directed by Bertrand Degove and Fabrice Gobert, this campaign features teenagers in a story... of teenagers. But can a teenager suffering from severe burns live a "normal" life? C.
Everyone imagines being a Jedi. Running around swinging makeshift Lightsabers and using the Force to save the galaxy. To celebrate the launch of the Star Wars Jedi: Fallen Order, Xbox and Electronic Arts came together to bring that dream to life in 'Become a Jedi' a live action spot that brings this universal truth to life and celebrates both the love of play and Star Wars. The spot, developed by 215 McCann, tells the story of a young girl with a wild imagination who succeeds in getting her father and his coworkers to put work aside for a moment and find a real connection in the ultimate Star Wars fantasy. Category: Entertainment & leisure Client: Microsoft Xbox Agency: 215 McCann, San Francisco Chief Creative Officer: Scott Duchon Creative.
This month, Honey Baked Ham will be launching its holiday campaign via BBDO, Atlanta. It's the company's first new holiday work in two years and it is to support its two most seasonally relevant products: Honey Baked Ham and Honey Baked Turkey Breast. The fully integrated effort kicks off this week with digital work in support of Honey Baked Turkey Breast, and will follow next week with the launch of television, radio, out-of-home and digital to support its Honey Baked Ham. As you will see, the work reinforces the Honey Baked Ham Company’s positioning around distinctiveness with the idea, “It’s No HoneyBaked.” Television, for example, features a variety of situations where people (and pets) snub their noses at other, less-than-desirable ham.
The creative idea was to have an old man who lives at the top of a mountain and a young boy out for a day of sledding, travel together on a toboggan down the hill. And to complicate things even more let’s put a dog on the sled as well. With the creatives at TAXI leaning towards a sunset lighting palette and a storybook landscape that truly doesn’t exist, made travelling to a location not an option. Which also suggested that a complete CG environment would allow for the most flexibility in creativity. Working closely with director Pekka Hara during pre-production, alter ego created a pre-visualisation complete with camera moves and landscape references. The pre-vis became an extremely useful tool on location to help both the crew and the cli.
Following through on the promise to help young people in need get a foothold in higher education, today Kia Motors America recognises the recipients of The Great Unknowns Scholarship. Comprised of 16 college students from across the US, the scholarship winners were chosen based on financial need, academic performance and the demonstrable ways they made a difference by giving it everything within their local schools and communities. The Great Unknowns Scholarship was created to identify students who embody Kia's "Give It Everything" spirit and help them pursue their academic goals. Agency: David&Goliath, Los Angeles. The call for entries was part of Kia’s 360-degree ’Give It Everything’ marketing campaign which began with the 2019 Super Bowl
A powerful new advertising campaign has been launched today by WWF, bringing to life the global challenges facing precious wildlife as a result of mass deforestation. With it comes the hopeful message that collectively we can - and must - end the destruction of nature in our fight against climate change. The advert has been created using the meticulous art of stop-motion - a first for WWF. The filmmaking technique pieces together individual frames to create fluid animation portraying this important truth. Led by award-winning director Noah Harris through Agile Films, the production comprised over six weeks of intricate model-making and set-building, followed by a painstaking two-week shoot to create the film. The work was also crafted in co.
The campaign is based on a great media insight that our audience is dreaming in their Instagram feed. The films have been created to appear as if on Instagram - paying homage to where their audience finds inspiration and showing how Latitude are a catalyst for turning dreams into reality. Multiple spots and executions will be targeted online to individuals based on their behaviour. All the data and tech detail is hidden behind some great craft and storytelling. Agency: CHE Proximity Category: Finance & insurance Client: Latitude Financial Services Agency: CHE Proximity Chief Creative Officer: Ant White Executive Creative Director: Glen Dickson Creative Director: Sam Dickson Creative Director: Cameron Bell Producer: KAREN SPROUL Director: Lo.
Bookdepository.com has millions of titles on offer, but instead of promoting individual books, we brought the many genres of literature to life. By subtly personifying a plain hardback, we gave our audience a rewarding experience while informing them of the incredible range of genres. Category: Retail services Client: Book Depository Agency: Republik New Zealand Creative Director: Andrew Sims Art Director: Andrew Sims Art Director: Mike Chapman Copywriter: Adam Taylor Account Director: Paul McNamara Account manager: Tamsyn Moses.
In Russia, lethal weapons are either forbidden or their sale strictly governed. However, there is no law to control the sale of another deadly one we can all access. Widespread and powerful, it causes numerous deaths on a daily basis. 70% of plastic waste is disposable packaging that cannot be recycled or reused, with over 1 million animals dying annually as a result of its ingestion. Humans are not immune either, with harmful plastic microparticles entering our bodies through water and food. To raise awareness of the situation, Greenpeace Russia, has partnered with creative agency, POSSIBLE Moscow, to create an imitation firearm made from single-use plastics. Category: Public interest Client: Greenpeace Agency: Possible Moscow.
In China, each year, around 50% of the motor vehicle crashes that lead to fatality or serious in jures are caused by not wearing safety belt. It is very important to strengthen the awareness of “Stay Safe, Buckle Up” among drivers, passengers and the public. Through the powerful visual impact conveyed by our posters, we try to vividly interpret wearing safety belt to the most effective means of eradicating the threat of death, and body guarding our road safety. The posters have been placed in the training ground and teaching center of the driving schools, and also been used as elevator advertisement mounted inside the office building and residential areas near the driving schools. Around 90% of the driving school students and the public hav.
LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year. UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for gay and bisexual men, highlighting the discriminatory UK law which states that it is illegal for all gay or bisexual men to donate blood - even if it's perfectly safe to use - unless they are willing to abstain from sex for three months. Located in a secret London location, the Illegal Blood Bank will offer gay and bisexual men the opportunity to donate the.

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