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BizReport 09/22/2020 21:29
New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the codes make their lives simpler. But, the bad. As more people have begun using the codes and because many don't have good security software installed on mobile devices, the codes are a jumping off point for many fraudsters.
BizReport 09/21/2020 19:44
According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why, according to one expert, publishers need to better balance transparency on the supply side and inventory.
BizReport 09/17/2020 20:17
With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up.
BizReport 09/16/2020 22:09
The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data out from WestwoodOne sheds light on just how marketers can make an impact with podcast marketing.
BizReport 09/16/2020 08:03
Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with other restrictions because of the coronavirus pandemic, those messages not hitting consumers' inboxes can be another blow to already struggling businesses. Here are our top 3 tips to improve inbox deliverability.
BizReport 09/15/2020 01:00
Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80% of advertisers have increased their digital ad budgets during the pandemic, while DataVisor's new report finds that fraudsters increased their digital attacks by more than 100% during the same time period.
BizReport 09/10/2020 21:45
According to new data out from the GSMA it can take up to 90 minutes for an email to be read. In some cases, that is just long enough for those 'act fast' messages to run out of redemption time. It can also be long enough to go from being relevant to a shopper to being redundant. We asked an expert what brands can do to get their email messages read faster.
BizReport 09/10/2020 07:08
From Black Lives Matter to police reform to election interference, many social justice workers have decried social networks' apparent lack of empathy toward values they hold dear. What's more, many businesses have joined in, taking their media spend away from social networks including Facebook and encouraging others to do the same. That doesn't mean these businesses will never use social marketing, though, and according to one expert there are steps that can help brands and marketers er-enter the social media landscape.
BizReport 09/07/2020 21:39
Social networks have seen a sharp uptick in usage over the past six months, for both simple conversations and people using social media to find news and entertainment. However, there are some who say that the large social networks aren't doing enough to stem the voices of divisiveness in the US and they are encouraging businesses to 'press pause' on their social campaigns until untrue claims are removed from the various platforms. We spoke to a social marketing expert about what this could mean.
BizReport 09/01/2020 19:50
Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk many businesses simply aren't ready for the sheer volume of numbers coming at them on a daily basis.

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