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Total Retail 04/03/2020 10:00
While countless businesses are scrambling to find alternative ways to serve their customers, many e-commerce brands have seen significant growth throughout the COVID-19 pandemic. For a lot of consumers, social distancing and business closures have changed how they shop, the lengths they’ll go to purchase a product, and what they’re willing to buy online. This […]
Total Retail 04/02/2020 17:10
In this video, Editor-in-Chief Joe Keenan interviews Adam Saraceno, chief marketing officer at Peak Design, a retailer of high-quality travel and photography bags and photography equipment. Saraceno discusses how Peak Design is adapting to the economic downturn brought on by the COVID-19 outbreak, the brand’s communication strategy with customers in a time of crisis, and how […]
Total Retail 04/02/2020 16:09
While customer demands used to soar to levels once considered impossibly high only during holidays like Black Friday and Valentine’s Day, today, customer demands rise to these levels on an almost daily basis. These demands can cause a steady stream of turbulence. Retailers like Walmart and Target are pushed to stay competitive year-round with online […]
Total Retail 04/02/2020 10:33
As major events and policies unfold daily, COVID-19 has left retailers rapidly responding to real-time changes. But in companies’ efforts to act as swiftly and strategically as possible in the wake of the pandemic, hourly workers have been severely impacted. To better understand and help hourly employees, our team conducted a study to see how […]
Total Retail 04/01/2020 12:20
Along with everyone else, retailers are having a rough time with the COVID-19 outbreak. SparkPost, the world’s largest email deliverability engine, looked at its data and pulled some trends related to how companies are communicating; what consumers care to see; and how this crisis is driving transparent, ongoing communication. One thing is certain, during these difficult times, organizations […]
Total Retail 04/01/2020 11:34
There are hidden costs in order fulfillment that can be minimized or eliminated by streamlining your supply chain. Options such as buy online, pick up in-store (BOPIS) and ship-from-store are increasingly popular among merchants as lower-cost fulfillment, especially during the COVID-19 pandemic. Any cost reduction within the supply chain can ease the burden of offering […]
Total Retail 04/01/2020 10:40
The novel coronavirus, COVID-19, is impacting businesses and communities across the world in ways that seemed unimaginable even a month ago. All industries are feeling its effects, but brands and retailers in the consumer packaged goods (CPG) industry are among those on the front lines of this fight. With consumer shopping habits fluctuating rapidly, there […]
Total Retail 04/01/2020 10:16
The notion of differentiating your retail brand based on price and merchandising is over. Today, winning customers boils down to the experience you provide. Easier said than done. According to a recent study by PwC, one in three consumers said they will walk away from a brand they love after just one bad experience. That’s […]
Total Retail 03/31/2020 11:52
Counterfeiters aren’t just bad news for your business; they can also be downright dangerous for your customers’ well-being and safety. When it comes to the counterfeiting and pirating of commercial goods, the economic impact, legal implications, and health and safety risks are growing on a global scale. For example, has drawn continued criticism for […]
Total Retail 03/31/2020 11:33
Personalization. We’re hearing the buzzword with increasing regularity these days. The question is: What’s driving the demand for acutely curated experiences at retail? Consumers are growing progressively more comfortable in making online purchases. Accustomed to personalized experiences and tailored recommendations in the digital space, shoppers today have heightened expectations when returning to brick-and-mortar stores. These […]
Total Retail 03/31/2020 11:15
Disruption vs. destruction is a key distinction for manufacturing and retail-centric supply chains during today’s tumultuous time. Disruption equals delays, while destruction equals damage (beyond repair). COVID-19 is both disruptive and destructive on a global scale. It has and will continue to cause shifts and reduction in “wants” merchandise and an increase in “needs” merchandise. […]
Total Retail 03/30/2020 13:39
Total Retail is continuing its daily coverage of how retailers and brands are responding to the COVID-19 crisis and the impact it is having on their businesses. Here’s the latest: While regular paychecks continue to go out to employees, including those who work at the company’s temporarily shuttered retail stores, Tim Boyle, president and CEO […]

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