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PSFK 10/02/2019 15:29
So many professionals in the retail industry never studied it. Even the people behind brands like Tesco and Apple didn’t. But success in retail isn’t determined by a formal education—it comes from something else. After 15 years of research in the retail arena, PSFK has distilled an answer to the question of what drives success: Understanding the Customer Experience Journey. Innovators who are aware of this path to purchase and how to leverage it are the ones who secure sales and excel in a crowded field. Now, we’ve defined the Customer Experience Journey in Retail Today , a strategic guide for anyone who works in the business, and wants to accelerate engagement and sales. Inside, PSFK has outlined an intuitive, 10-stage framework for succes.
PSFK 10/01/2019 16:19
Enabled by new technologies and programs, Baby Boomers are living longer and redefining aging from an obstacle to be overcome to a lifestage to celebrate and enjoy. As this large segment of consumers reaches old age, Boomers are playing an influential role in driving macrotrends, such as wellness as lifestyle, as well as emerging trends across industries that redefine how we live now, such as the rise of co-housing and community-driven platforms. As a group, Boomers still wield outsize spending power, and this research paper highlights how savvy brands are tapping into this segment with marketing, products and services that defy stereotypically ageist assumptions and seek to empower them to live fuller, more independent lives. It is support.
PSFK 09/30/2019 11:04
This research paper gives an overview of how companies are deploying technologies that help people create new habits and motivate them to commit to routines on an ongoing basis. From AI-enabled digital apps that track, analyze and recommend healthier lifestyle solutions to gamified customer loyalty programs that incentivize consumers to adopt new behaviors, these innovations are helping consumers adopt healthier habits, allowing them to optimize their daily lives while improving their fitness, nutrition and overall well-being. Published September 2019. #aaptiv-coach #apparel #brand-activation-immersion #burberry #community-2 #digital-coach #fashion-3 #fitbit #journey-live #loyalty-support #luxury #m-gemi #papers #peloton #personal-trainer #p.

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