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Tire Business 04/03/2020 14:10
Customerization involves the process of learning about and, serving your optimal customers. It's a shift from seller-oriented to buyer-oriented marketing that results in more personalized interactions for longer-lasting relationships. To succeed, it must be continuous, just like any successful customer relationship. In automotive services, continuous customerization is particularly important for managing customer retention. That's not only because it costs seven times more to acquire a new customer than to keep an existing one, but because it can be a key factor in identifying and closing new business opportunities resulting from those existing relationships. In this increasingly competitive market, understanding customer needs and taking a.

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