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Digiday 12/09/2019 23:04
WoodWing and Digiday surveyed 113 industry pros from brands, agencies, and publishers’ content studios to establish just how intimately linked tooling is to storytelling quality. Most respondents told us that their organizations could be doing a better job of telling their brands’ stories, and most thought better tools and processes could help them do so. .
Digiday 12/09/2019 11:13
With more buyers transacting via programmatic, brands and their agencies are examining their own programmatic supply paths. This has allowed them to take control of not only where ad spend is going, for brand safety reasons, but also how it’s bought, for efficiency and cost effectiveness. This process is known as supply path optimization, or […]. .
Digiday 12/09/2019 00:09
The Weather Company, an IBM Business, helps consumers and businesses best prepare in the face of weather. Jeremy Hlavacek, IBM Watson Advertising’s Head of Revenue, aims to deliver the most effective ad tech solutions to achieve this mission. Hlavacek recently sat down with Andy Berman, head of publisher sales in North America for Facebook Audience […]. .

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