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PSFK 09/10/2020 16:33
In the midst of uncertainty, what's clear is that the 2020 holiday season presents retailers and consumer brands with new challenges and opportunities. Driven by safety and convenience, shoppers are finding new routes to purchase, emphasizing the need for omnichannel operations that connect consumers’ online and offline experiences. Meanwhile, a. s online consumerism and the long-lasting impact of digitally influenced norms and behaviors reshape a tech-first retail landscape, decision makers are exploring what this means for the holiday season, accordingly transforming all stages of the shopper journey from consumer engagement to fulfillment needs and capabilities. This deep-dive research paper looks beyond holiday and even occasion-based ma.
PSFK 08/31/2020 18:31
The automotive industry is being reshaped by a number of forces. Technology advancement and Industry 4.0 has fundamentally changed the automobile from a feat of purely mechanical engineering into a connected machine that has much in common with a consumer electronics device. This has ushered in a desire for new driving experiences and business models. Original equipment manufacturers (OEMs) have had to rethink the way they design and manufacture vehicles from the ground up, augmenting their capabilities across their organization from supply chain and production frontline to R&D and sales. Dealerships must adjust to new expectations around shopping and ownership, ensuring they can meet potential customers with personalized engagement on ever.
PSFK 08/21/2020 18:09
While connected store technology and streamlined checkout processes have been on the rise for years, their implementation is undergoing an acceleration as consumers increasingly prioritize safety during their in-store purchase experiences. With advances in mobile, biometric, ambient and cloud tech capabilities, retailers have more digital tools at their disposal than ever before when it comes to designing transactions that meet consumer expectations for convenience while reducing the need for contact during purchase or payment. P. roviding the means for connected payment experiences also creates opportunities to further personalize the shopper journey for customers, enabling stores to offer tailored recommendations, rewards and discounts tha.

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