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Advertising Age 08/21/2019 18:10
Catalina, which emerged from Chapter 11 bankruptcy in February, is using its newfound freedom from crushing debt to go somewhere that shopper marketing and analytics firms rarely, if ever, have gone before—funny video ads. The new “Retail Nerds” video campaign from DNA Seattle pokes fun at the arcana of shopper segmentation and multi-touch attribution, subjects that usually provoke more yawns than laughs. The idea, says CEO Jerry Sokol, is to drive home points about the breadth and intensity of Catalina’s shopper and marketing analytics capabilities and how the firm, best known for the checkout coupons that still account for about 80 percent of its business, is more than that. In one ad, attendees at a cookout begin delving deeply into the
Advertising Age 08/21/2019 15:13
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to . A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month. The “Welcome to Legal” campaign, which comes from agency DeVito/Verdi, includes psychedelic-style posters and even a van serving free clam chowder parked near marijuana dispensaries. But wait, there’s more: The chain is offering “toke-out menus” to people leaving those shops and.
Advertising Age 08/21/2019 14:04
Earth’s largest retailer Walmart rarely boasts about relative insignificance in any category. But in the wake of mass killings at its stores in Texas and Mississippi, and further gun incidents at other stores around the country this month, it’s content not being among the top three U.S. gun sellers—and some believe it would grow faster by getting out of the declining business altogether. “We estimate that we represent about 2 percent of the market for firearms today, which we believe places us outside at least the top three sellers in the industry,” Walmart CEO Doug McMillon said on an earnings call last week. Walmart does have a 20-percent share of ammunition, he said, which is ahead of its 8.9 percent share of overall U.S. consumer spendi.
Advertising Age 08/21/2019 11:36
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by , the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Aug. 16-18). A few highlights: Jimmy John’s, the sandwich chain, wants you to know that it’s giving away a “real house” within one of its delivery zones. In a golf-themed Michelob Ultra spot, an announcer says that “Sometimes the only thing better than the perfect shot is knowing that no one is keeping score.” And Taco Bell hypes its $5 Triple Double Crunchwrap Box against the backdrop of a meteor shower.
Advertising Age 08/21/2019 10:00
Ad Age Collective members are the leading minds shaping advertising, marketing, and media. Our diverse community includes C-suite marketing execs running brand strategy for elite, world-renowned corporations. We invite Collective members, all vetted leaders in their fields, to regularly provide their expert advice and opinions on the Industry Insights section of Are you working on the cutting edge of advertising or marketing? Would you like to share your industry knowledge with our audience? to become a member. Below, meet a few of the C-suite executives who make up the Ad Age Collective. Each brings a different mix of talent, expertise, and industry knowledge to their professional roles — and to the Ad Age community. Samantha Sk.
Advertising Age 08/21/2019 09:44
1stAveMachine has signed filmmaker Danielle Katvan to its roster. Katvan recently won a Clio for a Vogue X Free People spot, while her short film "The Foster Portfolio" premiered at the 2017 Tribeca Film Festival. She has also been a recipient of an award from Kodak for Excellence in the Craft of FIlmmaking. Washington Square Films has signed director Anson Fogel for U.S. commercial representation. Fogel’s work includes projects for brands such as Apple, Volkswagen, Burger King, GE, Microsoft, The North Face, Red Bull, National Geographic, Jeep and Marriott. He is currently nominated for a 2019 Emmy Award for “Outstanding Commercial” for his work on the iPhone “Don’t Mess With Mother” spot. Bodega Animation, a division of New York/ Los Ange.
Advertising Age 08/21/2019 06:00
Cleartrip, the maker of a popular travel app, says it has lost hundreds-of-thousands of dollars each month due to fake app installs, which occur when nefarious actors use software that mimics human behavior. Another developer, Glu, which makes games such as “Kim Kardashian: Hollywood” and “WWE Universe,” has lost thousands of dollars each week for similar reasons. But both companies have turned to a new fraud prevention tool that holds promise as a solution to the fake install problem, which is costing the industry billions of dollars. Singular, a mobile attribution company that makes the tool, says its solution is an industry first, adding that it can thwart fake app installs on Android phones with absolute certainty. “Any money that we ar.
Advertising Age 08/21/2019 06:00
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up. Popeyes vs. Chick-fil-A vs. Wendy’s. The that has raged on Twitter seems to be winding down, thankfully. There’s enough bickering on Twitter as it is; do we really need to watch Popeyes, Chick-fil-A and Wendy’s argue about whose chicken sandwich is superior? And why did non-chickeny brands like and Clif Bar feel the need on this debate? (The snack bar brand tweeted: “."). The Twitter spat started after Popeyes introduced a new chicken sandwich, which is reportedly quite tasty. Even The New Yorker about Popeye’s new creation, “an exquisite slab of chicken breast, hef.
Advertising Age 08/21/2019 05:01
Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the door, threw it in the trash and rebooted.”Recognizing the need for a more consensus building approach, English’s “reboot” started with aligning the C-suite and partnering with NetApp’s strategy officer, technology officer and founders. Suggesting they “pick something that might be so small in revenue today but is the future of where we want to go,” this team shifted NetApp’s story from storage to data, big box.
Advertising Age 08/21/2019 05:00
The NFL is just 15 days away from entering its 100th season. For fans, that means another chance to root for their favorite team to go deep into the playoffs or win it all come Super Bowl Sunday. At least, that’s one aspect of what the NFL means to fans. For others, it’s about the thrill that comes along with winning big cash, something DraftKings wants to capitalize on with its first-ever in house ad campaign for TV, out-of-home and digital. “This is our Black Friday,” DraftKings Chief Marketing Officer Tom Goedde says on the latest edition of Ad Age's Marketer's Brief podcast. “It is a clear No. 1. It drives a vast majority of the $2 billion in payouts that we’ve actually already have had this year.”DraftKings had worked with a number of.
Advertising Age 08/20/2019 18:28
Delivery has always been at the heart of brand messaging for Domino’s pizza. But over the last few years, as new competitors emerge in the food delivery space, the brand has done more to court carryout customers too, sometimes in surprising ways. In 2017, the brand began offering free pizza “,” so that if a carryout pizza gets rained on, dropped or otherwise ruined before the customer can eat it, he or she can get a replacement. But longtime agency Crispin Porter Bogusky had an even more audacious (and hard-to-execute) idea: What if Domino’s could actually eliminate obstacles between the store and a customer’s home? What if it could fix roads, so that customers’ pizza boxes wouldn’t get thrown to the floor or jolted, causing the pizza to br.
Advertising Age 08/20/2019 17:16
I've been anticipating this for the past year and finally it has arrived. Instagram announced it was testing the effects of hiding "likes" in several markets, in an effort, it says, to “remove pressure” from users. Despite the immediate claims of many that the move would kill the influencer economy, I like it. It's good for Instagram, it’s good for brands and, ultimately, it’s good for the people using the platform. Brands that work with influencers on Instagram, as well as those creating brand pages, will need to re-evaluate the validity of adopting the "like" as a measure of success. We can expect that the loss of the social encouragement of seeing what others like and, in turn, wanting to like the same things too, will result inevitably
Advertising Age 08/20/2019 14:43
A cereal mascot as a bowl-game name? We should have seen this one coming. Eager to remind football fans to buy and eat more cereal, Kellogg Co. says Frosted Flakes is the new title sponsor of the Sun Bowl, or what’s now to be known as the Tony the Tiger Sun Bowl. Tony the Tiger, who has promoted the sweetened cereal , is said to be the first mascot to put its name on a college football bowl game. Tony the Tiger, a character created by the Leo Burnett agency and known for his “They're Gr-r-reat!" tagline, is no stranger to football, having played it in . The bowl sponsorship was announced a week after Tony the Tiger was listed as the top cereal mascot for likeability, persuasiveness and trustworthiness, according to a survey of 1,630 people
Advertising Age 08/20/2019 14:20
I am tired of reading articles about why there aren’t more women in ad tech. This question comes up like the seasonal flu, gaining broad attention and then fading away until the next outbreak. I am especially tired of reading men’s explanations of why women aren’t better represented in ad tech. So, let’s make this easy on everyone. The one simple reason why there aren’t more women in ad tech (or STEM or politics too, for that matter) is because men constantly underestimate us. It hits us when we start out in our careers and we are dismissed as “silly girls,” or worse, “targets” to be conquered. It hits us when we are middle-aged women as we are underestimated in our ability to balance raising a family and having an immersive career. It hits.
Advertising Age 08/20/2019 13:49
SS&K hired Stevie Archer as executive creative director. She joins from Big Spaceship, where she was a creative director running the Starbucks account. She has also held creative positions at McKinney and Mullen and has worked with clients including Nationwide Insurance, Travelocity, T.J. Maxx, Sherwin-Williams, Gold’s Gym, the Ad Council and Samsung. Duncan Channon hired Gary Stein as chief integration officer, a new role for the agency. He joins from Eleven, where he was associate partner and head of activation. In his nearly 20-year career, he has worked with brands like Nike, Jim Beam and Google Cloud, including a live TV spot during NCAA March Madness. David promoted Sylvia Panico to chief operating officer. She will continue in the ro.
Advertising Age 08/20/2019 13:48
Last month at our 10th annual Small Agency Conference & Awards, one idea resonated both onstage and off: the value of saying no, a theme that not only wove its way through the conference but had relevance for a wide variety of shops. Here’s what members of the Amp community had to say about the value of saying no and an example of how saying no ultimately turned into a big win. Eric Fowles, Founder and Chief Executive Officer,. In my experience, if you’re not saying no, it’s hard to charge a premium. On the flip side, being in a position where you can pick or choose is a good indicator that you have a sought-after service and allows you to charge that premium price. One client had a company culture that was not in line with ours. Their CEO p.
Advertising Age 08/20/2019 13:20
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by , the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 15. A few highlights: TripAdvisor shows how easy it is to use its app to “save things to do before you go” (on a trip). Father Nature helps promote Smucker’s Natural Fruit Spread (because apparently Mother Nature is otherwise occupied). And direct-to-consumer mattress marketer Casper wants you to know that it offers free shipping and a 100-night satisfaction guarantee.
Advertising Age 08/20/2019 13:11
For much of its 24-year history, Blue Moon’s marketing has focused on its brewing process, ingredients and signature serving style of an orange wedge garnish. But with a new ads launching today, the MillerCoors brand is moving beyond the orange in hopes of connecting with drinkers on a more emotional level. The effort from DDB Chicago aims to get drinkers to buy the premium brew on a more regular basis by raising the question, “What if once in a blue moon happened more than once in a blue moon?” One ad, called “Routine,” shows a woman waking up each day to discover extraordinary, fantastical events occurring around her, like a man being lifted high in the sky by a batch of colorful balloons and a whale emerging from a man-made city pond. Pi.

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