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Coca-Cola's first new piece of creative since the COVID-19 breakout centers around Coke and food. Coke x Anomaly have launched a new global platform for Coke and Food called "Together Tastes Better" - a fully integrated program comprising a new film, initiatives to support local restaurants, and a partnership with Disney, Lin Manuel and Jose Andres to bring families together to celebrate the Hamilton premiere. This is part of the first work created by Anomaly since their appointment on Coke. This film, titled “The Great Meal” conveys the brand’s optimistic take on this shared experience, celebrating some of the silver linings of the time we have spent together over meals and around the table. Around the world, people have come to re-appreci.
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WebWire 07/02/2020 11:58
Coca-Cola is announcing a $1 million donation to World Central Kitchen (WCK) to serve 100,000 meals in the United States and Mexico, with plans for global expansion.
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After spending several years evaluating its Odwalla brand of juice in an effort to find a way to make it profitable, Coca-Cola (NYSE:KO) announced that it is closing down the brand permanently.
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I think Coca-Cola did a pretty good job for the first 7-10 years [after acquiring Odwalla for $181m in 2001.
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SmartMoney 07/01/2020 13:56
Coca-Cola Co. is discontinuing its Odwalla juice business and a refrigerated trucking network that delivered fresh drinks to stores, the latest sign of consumer-goods companies narrowing their focus during the coronavirus pandemic.
More from SmartMoney: 06/30/2020 12:00
Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. Twelve years later, Van Leeuwen Artisan Ice Cream and its 35 flavors can be found in grocery stores, restaurants, resorts and in its own...
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