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Unchallenged homophobic, biphobic and transphobic language have a profoundly negative effect on LGBTIQ+ people's self-esteem and sense of belonging. As long-standing and principal partner of Sydney Gay and Lesbian Mardi Gras, we set out to challenge hurtful language and transform it into 'Lovespeech'. Category: Finance & insurance Client: ANZ Bank Agency: TBWAMelbourne Chief Creative Officer: Paul Reardon Creative Director: Matt Stoddart Creative: Rob Hibbert Creative: Mark Jones Creative: Max Reed Creative: Harrison Webster Group Head: Ricci Meldrum Producer: Isabella Vitelli Head of Art: Eric Benitez Director: The Glue Society Agency Producer: Janine Wertheim Agency Producer: Rachel Foley Production company: Revolver \ Will O'Rourke Execu.
Saatchi & Saatchi have created this spot for Thrifty Category: Automotive Client: Thrifty Car & Truck Rentals Agency: Saatchi & Saatchi Executive Creative Director: Rebecca Carrasco Chief Creative Officer: Mike Spirkovski Creative Director: Sam Chappell Senior Copywriter: Anton Posa Senior Art Director: Simon O'Neill Producer: Matt Reeder Director: Tommy Thoms Senior TV Producer: Michael Demonstenos Head of Broadcast: Renata Barbosa.
Burger King launched a test this week to show how their burgers mold thanks to their natural ingredients. Sabor & Sabor tried the same kind of test with their croissant but it didn't run the same way. Agency: LCT Category: Food Client: Sabor e Sabor Agency: LCT Creative Director: Ricardo Tramontini Art Director: Ricardo Tramontini Copywriter: Junior Cardoso Art Director: André Luiz Graciano Content Creator: Gabriel Matias Client: Layre de La Torre Account Executive: Camila Karpinski.
Burger King launched a test this week to show how their burgers mold thanks to their natural ingredients. Sabor & Sabor tried the same kind of test with their croissant but it didn't ran the same way. Category: Food Client: Sabor e Sabor Agency: LCT Creative Director: Ricardo Tramontini Art Director: Ricardo Tramontini Art Director: André Luiz Graciano Copywriter: Junior Cardoso Content Creator: Gabriel Matias Client: Laire de La Torre Account Executive: Camila Karpinski.
To support the release of their new Pride range, Bonds has created 'OUT NOW', an idea that turns a common fashion phrase into a powerful mechanism of pride and support. 'OUT NOW' features queer Aussies sharing the number of years they’ve been living out and proud, as a way to promote visibility and celebrate the LGBTQIA+ community. Category: Clothing & footwear Client: Hanes Agency: Leo Burnett Chief Creative Officer: Jason Williams Creative Director: Daniel Pizzato Copywriter: Ellie Dunn Art Director: Stacey Karayannis Producer: Rosey Karaula Agency Producer: Kaelene Morton Account Director: Kim Thompson Photographer: Tracey Lee Hayes Designer: Paula Cardona Other credits: Client: Bonds. Head of Marketing: Kelly McBride. Marketing Manager: K.
Every year high school students are bombarded by university recruitment campaigns all promising an idealistic future. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. Agency: VMLY&R, Melbourne. We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, we created 17 products that shouldn’t exist. Each based on a real problem that Monash researchers are working to solve as well as courses students can study to help make change. Digital OOH, online films and social posts featuring our products drove students to our activations where they
The local papergirl delivers the message that Bakers Delight Hi-Fibre Wholegrain Loaf is packed with protein. Agency: McCann, Melbourne Category: Food Client: Bakers Delight Agency: McCann Melbourne Creative Director: Andrew Woodhead Art Director: Megan Latter Copywriter: Ellen Woods Producer: Benjamin O'Donnell Assoc Creative Director: Aaron Lipson Director: Daniel Reisinger Junior Art Director: Leo Woodhead Sound Engineer: Colin Simkins Sound Studio: Gusto Head Of TV: Cinnamon Darvall Head of Strategy: Simon McCrudden Group Business Director: Richard Hayes Account Executive: Cherry Stevens Other credits: Jodi Murray-Freeman - Group Marketing Manager. Alicia Bruccoleri - Digital Communications Manager. Fiona Bechaz - Senior Campaign Designer.
It is common for the major Australian supermarkets to run promotions where they incentivise shoppers by giving away miniature plastic collectibles. We turned this on its head for IGA with a campaign that rewards their customers real products. Category: Retail services Client: IGA Supermarkets Agency: The Core Agency Creative Partner: Christian Finucane Creative Partner: Jon Skinner Senior Copywriter: Kevin MacNamara Senior Art Director: Simone Parravicini Agency Producer: BILL DOIG Agency Producer: monique pardavi Director: Mike Oldershaw Production Company Producer: Ben O’Donnell Business Director: Rebecca Turner DoP: Jason White Post production: Vandal Casting: Fountainhead Designer: Nick Williams Managing Director: (Helium) Brenden Johns.
Kids are full of excitement and they constantly think about new activities they want to try. But in order to be ready and safe to do so, parents need to be sure that their kids are in good physical condition, through IASO's Child Check-up Programs. Category: Health & safety Agency: Ogilvy Chief Creative Officer: Panos Sambrakos Creative Director: Katerina Androuli Senior Art Director: Panos Pagonis Group Creative Director: Aggeliki Kornelatou Copywriter: Katerina Androuli Art Director: Vassiliki Christopoulou Assoc Creative Director: Katerina Dimitrakopoulou Illustrator: Dreyk The Pirate.
Inside Montario Quarter - an estate that prides itself on bringing the community together - is G-Block. While standard construction hoarding simply hides the development, DevelopmentWA wanted to create something that would embody the lifestyle of Montario Quarter. So The Brand Agency, created Game-Block: an interactive hoarding surrounding the heritage-listed precinct that encouraged members of the community to stop and play - without a hidden sales agenda. The wall itself features larger-than-life tic tac toe, a slider puzzle, three in a row as well as Instagram walls and a little history of the original G-Block site. Category: Government Client: DevelopmentWA Agency: The Brand Agency Executive Creative Director: Marcus Tesoriero Copywrite.
The Swedish cruise ship industry have had a hard time attracting passengers to their Friday cruises. The question was why? A survey conducted among 1000 Swedish adults showed that 94% usually spend their Friday nights at home and that 71% regularly fall asleep in front of the TV. In an attempt to change peoples Friday habits Birka Cruises desided to offer sleepy swedes a discount based on their snoring. The louder the snoring, the higher discount on a friday cruise you got. Category: Travel, transport & tourism Client: Birka Cruises Agency: ORD&BILD.
For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute. By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or
Sainsbury’s via AMV BBDO, London launches Comic Relief TV campaign with Jamie Oliver. Jamie Oliver is back in a new nationwide TV advert for Sainsbury’s to be aired for the first time on Wednesday 2nd February during the commercial break for Emmerdale. The 30 second ad shows Sainsbury’s customers and colleagues getting into the Comic Relief spirit by dressing in a variety of bizarre costumes and ‘Doing Something Funny for Money’. Sainsbury’s has supported Comic Relief since 1999 and in that time has helped to raise over £48 million for good causes. Sainsbury’s colleagues always make a huge difference with their fundraising efforts and have raised £7 million alone. The advert was created by AMV BBDO and directed by Sam Cadman on location in
The latest TV campaign from Red Brick Road London continues to reinforce the key consumer insight - that he real cost of burglary is not what they (burglars) take, it's what they leave behind. The new ad focuses on the fact that after a burglary, your home is no longer your sanctuary... but more so an uncomfortable and unrecognisable space. Category: Other Client: ADT Agency: The Red Brick Road, London Creative Director: Richard Megson Creative Director: Matt Davis Art Director: Marcus Smith Copywriter: Tom Hopkins Producer: James Howland Agency Producer: Rick Carter Director: Saam Farahmand Business Director: Nick Braddy DoP: Simon Chaudoir Sound: Ben Leeves Post production: Serena Noorani Editor: David Webb (final cut) Production Co. Art
THE WCRS London's new online precision driving film promotes BMW's Approved Used Cars campaign. The film shows a BMW Approved Used 325i Coupe being put through its paces by legendary TopGear stuntman Paul Swift Category: Automotive Client: BMW Agency: WCRS, London Creative Director: Ross Neil Creative: Steve Hawthorne Creative: Katy Hopkins Producer: Sophie Hernandez Weldon Director: Phil Churchward Agency Producer: Jack Bayley Post production: Luke Raffety Post production: Envy Editor: Jason Farrow Account team: Vince Lawson Account team: Henry Debenham Other credits: Audio – String and Tins. Media Agency - Vizeum.

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