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Our precious cultural heritage can be easily and permanently damaged or even destroyed. Tragedies such as the fire at the Notre Dame cathedral in Paris or the devastating earthquake in L’Aquila are vivid reminders that such threats are hard to prevent or predict, and the damage can happen in an instant. As in so many other areas, digital technologies have opened up new and better ways of preserving our cultural treasures.
The smart use of data can. have a transformative effect on all sectors of the economy and can create new. opportunities for economic growth, including for small and medium-sized enterprises. Data. is also an indispensable raw material for developing Artificial Intelligence applications. From medical care to environment, optimal use of data can also help us address various. societal challenges.
As part of the next long-term EU budget, the Multiannual Financial Framework, the Commission has proposed the Digital Europe programme, the EU’s programme focused on building the strategic digital capacities of the EU and on facilitating the wide deployment of digital technologies, to be used by Europe’s citizens and businesses.
The reform of the EU’s audiovisual framework confirms and reinforces what works. well, in particular the Country of origin principle. At the same time, the reform extends EU content standards to online media players. - so-called video-sharing platforms. Finally, the new rules aim at ensuring a level playing field between all media players. in the audiovisual markets.
The internet has enabled unprecedented access to information, but not everything we read or see online is posted in good faith. Foreign or domestic actors can manipulate digital media to sow divisive narratives, distort public opinion and undermine democratic processes. Any response to disinformation must respect fundamental rights, including freedom of speech and media pluralism.

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