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AdFreak.com 10/28/2020 17:24
Last summer, Popeyes made waves by adding a highly-anticipated chicken sandwich to its menu, which the franchise described as its biggest product launch in 30 years. After the launch, things got ugly when Chick-fil-A, Shake Shack and Wendy's began to plead their cases on why their own chicken sandwich will always dominate the market. But...
AdFreak.com 10/28/2020 16:55
Chipotle this week kicked off Real Foodprint, a sustainability impact tracker that compares the average values for each of the fast-casual chain's 53 real ingredients to their conventional counterparts. The five key metrics analyzed by Real Foodprint are: Less carbon in the atmosphere (measured in grams) Gallons of water saved Improved soil health (measured in...
AdFreak.com 10/28/2020 16:00
Snap Inc. released The Friendship Report 2020 Wednesday, a compilation of findings from studies the company commissioned from Alter Agents on the pandemic's impact on wellbeing and friendships. The company conducted its 2019 report with insights agency Protein Agency. Snap said in the introduction to this year's report, "Our initial global Friendship Report was released...
AdFreak.com 10/28/2020 16:00
Wieden+Kennedy elevated New York managing director Neal Arthur and executive creative director Karl Lieberman to global roles as chief operations officer and chief creative officer, respectively. The duo will work alongside Colleen DeCourcy, who remains in her role as president as global CCO. DeCourcy was previously co-president with Tom Blessington, who moves into the chairman's...
AdFreak.com 10/28/2020 15:24
Key Insights TVision will launch without any advertising partners, though commercials may be added later. T-Mobile is pushing into TV and streaming with a new service, TVision. The new offering, announced by CEO Mike Sievert in a webcast from T-Mobile's Bellevue, Wash., headquarters this week, offers its existing phone service customers low-cost, customized options to...
AdFreak.com 10/28/2020 14:32
Key Insights: Ecommerce has been at "Black Friday levels since April," according to Adobe. While early projections indicated Black Friday and Cyber Monday could be less meaningful in a pandemic-era holiday season, Adobe Analytics is out with its annual forecast and disagrees vehemently. In fact, Adobe predicts the dates will shatter previous records of $7.4...
AdFreak.com 10/28/2020 12:35
The television industry has been bombarded with curveballs this year, from programming cancellations, delays and ad revenue evaporation prompted by Covid-19 to the acceleration of changing consumer habits. Now add another seismic shift to the list: an unprecedented changing of the guard in the upper echelons of television's biggest companies. Within the last three months,...

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