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Advertising Age 02/25/2020 13:09
Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox . Shut down. “Facebook is shutting down a source of data that shared ‘device-level’ information about people’s phones to advertisers for purposes of targeting and measuring ad campaigns,” . “For years, the data had been made available through a marketing partner program that Facebook had closely monitored, but with privacy fears and new laws constraining the digital ad industry, the social network is reconsidering past practices like this one.” Keep reading . The (very) big marketing picture. “GroupM estimates that 2019 worldwide marketing spending totaled $1.6 trillion to $1.9.


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