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AdFreak.com 10/27/2020 09:00
Shopify merchants can now create targeted marketing campaigns and see how they perform on TikTok without leaving the commerce platform as part of a new partnership, the two companies announced today. "As social commerce proliferates, retailers are recognizing that TikTok's creative and highly engaged community sets it apart from other platforms," TikTok ad sales chief...
AdFreak.com 10/27/2020 09:00
Key Insights The retailer's media partnerships include targeting, activations and what it is calling "content to commerce." With 90% of Americans living within 10 miles of a Walmart, it's safe to say the retail giant is a household name in the U.S. But the same isn't yet true of its $98-a-year Walmart+ membership program, which...
AdFreak.com 10/27/2020 09:00
As the Covid-19 pandemic continues to upend the American workplace, it's becoming increasingly clear that this is taking a particular toll on women. The most recent Bureau of Labor Statistics report shows that of the 1.1 million people who left the workforce in September, 80% were women. That's 865,000 women who will no longer be...
AdFreak.com 10/26/2020 19:06
With commuter audiences suddenly not commuting amid the Covid-19 quarantines, many podcasters likely feared the year would be a damaging one for the audio industry. And while professional-oriented shows did indeed see short-term audience drops, the podcast universe also grew considerably as homebound thought leaders began putting their energy into audio content. That spirit of...
AdFreak.com 10/26/2020 18:00
Key Insights Platforms struggle with misinformation around voting, but promoting accurate resources can counter that. Reddit ran its first marketing campaign tied into something so integral to a user's experience: voting. If you've been on social media in the last few months, you've most likely been asked to register to vote--repeatedly. But those notifications may...
AdFreak.com 10/26/2020 18:00
If you live in Austin, Texas, chances are you've caught wind of 28-year-old Jane Claire Hervey's work, whether or not you've heard her name. Through nonprofit Boss Babes ATX and creative studio Group Work--both of which she founded and runs--Hervey's been pushing the creative and entrepreneurial community in Austin and beyond to think differently about...
AdFreak.com 10/26/2020 17:05
Anyone who has ever wandered through Paris' Latin Quarter may have noticed some of the small, independent movie theaters sprinkled through the cobbled streets that stretch from the Seine to the Sorbonne. Showing almost exclusively old movies--classic films or cult favorites--send their clientele back in time to revisit cinematic favorites that have stood the test...

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