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Our wave 1 outreach of our PandemicEX survey is back. We surveyed more than a thousand employees across UK, France, Germany, Italy and Spain to find out how they feel their firms are responding to the Coronavirus. UK employees: Are well-informed, and nervous. With daily announcements of more national disruption and the looming threat of […]
Forrester’s global PandemicEX survey results are in. We surveyed over 1,800 employees across Europe and Asia Pacific, including 274 in Australia to find out how they feel their firms are responding to the coronavirus. Below are some of the most important findings from the survey. Australians are bracing for further disruption… In Australia, as of […]
The COVID-19 pandemic will forever change the face of healthcare, as a paradigm shift has occurred. Traditional barriers to adoption, such as awareness, cost, and regulation, are no longer valid in today’s reality. Demand for telehealth (virtual care) will soar well beyond the period of crisis. Forrester recognizes the shift in consumer demand and as […]
Driving digital transformation of your business is, of course, critical to extending your market value and customer experience gains in today’s market. However, building digital solutions that are viewed by your market as proprietary to you, holds back their engagement. It can also hold back integrations with the digital services built by your partners and […]
(Jeremy Vale coauthored this post.) Automated machine learning (autoML) has the power to dramatically upscale AI at your organization. With autoML tools, organizations can unlock valuable new business insights, embed advanced AI capabilities in applications, and empower your data scientists and non-technical experts alike to build predictive models rapidly. AutoML Gives New ML Powers To […]
The outlook for tech markets remains uncertain, with a wide range of scenarios. We at Forrester continue to operate with three scenarios for tech market growth in the pandemic: 1) best-case scenario of a relatively short two-quarter recession with quick bounce-backs; 2) middle-case scenario, which now looks most probable, with recessions lasting through 2020 and […]
Companies are refreshing metrics across application security, content management, CRM, DevOps, loyalty, networking, vulnerability risk management, etc. But what does this look like for Infrastructure and Operations teams? Many metrics that IT uses date back at least 20 years. Common metrics include MTTR, customer satisfaction, tickets by status, etc. Unfortunately, these common metrics don’t serve […]
We’ve learned a lot in the past 60 days and will continue to learn more as COVID’s impact on organizations and their workforce unfolds over the coming weeks and months. One of the things we do know is that organizations are rethinking short, and-long term workforce strategies. Depending on the industry you’re in, a weighted […]
The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to a accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit. Presented as a series of video keynotes and live BlueJeans-based panels and breakout sessions, this […]
Help us track and share important COVID-19 response information. How are companies handling the COVID-19 Pandemic? How are their priorities shifting in both the short and long-term? How are different industry executives reacting to the uncertainty of the pandemic? PLEASE TAKE THE 10-MINUTE SURVEY: CLICK HERE The purpose of this C-Level Pandemic Response Survey is […]
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […]
Remote Work Is Having Its Moment Over the past couple of weeks, I’ve fielded dozens of inquiries from companies across the globe that are transitioning their workforces from the office into the home. For many, this is a new, difficult, and scary transition, one in which the stakes are high. As I and many of […]
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers. Luckily, conducting research remotely has long been part of business as usual for many organizations, and for good reason — it provides benefits that help make research […]
As a new analyst on Forrester’s application development research team, allow me to introduce myself. Let’s start with what is probably your most pressing question — how to pronounce my surname: “I’m just going to call you ‘John B.’ Is that OK?” Yes, of course, no need to suffer. What else would you like to know? “ . . . Maybe tell me about yourself?” I’m married, I have two young sons (the […]
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the internet of things (IoT) predictions for 2020, we spoke with Forrester IoT expert Frank Gillett. Madeline Cyr: In 2020, you predict […]
The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in […]
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]

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