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HAPPI 10/10/2019 10:20
Inspired by a need for naturally-sourced, effective and affordable skincare products, the brand offers a selection of organic, active ingredients that are cruelty free and free from parabens, sodium lauryl sulfate (SLS), artificial colors, phthalates, petroleum, glycols, cocamide diethanoalamine (DEA), butylated hydroxytoluene (BHT), isothiazolinones, mineral oil and silicones.
HAPPI 09/02/2019 10:38
In addition, the report also covers the sustainable innovation in product development, including the launch of Purell brand Healthy Soap with Clean Release Technology, which contains no antibacterial ingredients, preservatives, parabens or phthalates and reaches into skin’s cracks and crevices two times better than regular soap to lift and wash away more than 99% of dirt and germs.
HAPPI 09/02/2019 09:57
The retailer say this move is its latest step forward in achieving its chemical goals, one of which is to improve its beauty, baby care, personal care and household cleaning categories by formulating products without phthalates, propylparaben, butylparaben, formaldehyde, formaldehyde-donors or non phenoxyethanol by 2020.

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