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Beverage Industry Blog 05/27/2020 08:33
just-drinks speaks to Coca-Cola HBC's group coffee director, Prodromos Nikolaidis, about how the coronavirus pandemic has affected the company's roll out of the Costa Coffee platform, the prospect of a new battleground in Coca-Cola's rivalry with PepsiCo and whether we will see a Costa-branded Coke.
O Globo (Brazil) 05/27/2020 07:00
A Solar Coca-Cola, fabricante do Sistema Coca-Cola no Brasil, lançou uma cartilha de orientações e estratégias de negócio para ajudar empreendedores durante a crise do novo coronavírus. O projeto, realizado em parceria com o Sebrae, aborda temas como planejamento financeiro, legislação e perspectivas do mercado. A Solar Coca-Cola espera entregar pelo menos 180 mil cartilhas em todo o país durante a ação. Além da cartilha física, a empresa disponibilizou o mesmo conteúdo e materiais complementares neste site e em arquivos de WhatsApp com o objetivo de atender os 330 mil clientes espalhados pelo Brasil. Fábio Acerbi, diretor de relações externas da Solar Coca-Cola, conta que a empresa usou seu sistema de logística para fazer as entregas das c.

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