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FiercePharma 02/02/2020 10:52
Oncology drug sales reps can sharpen in-office visits with doctors with specific actions. That’s according to a ZoomRx study of in-office oncology promotions across 120 brands during the past five years. The findings? New information, short visits and visual aids result in more impactful visits. For instance, visits where sales reps deliver novel data or information are considered “highly impactful” by 40% of oncologists versus just 24% when no new information is presented.
FiercePharma 01/16/2020 19:57
Amarin’s newest unbranded campaign to highlight heart risks takes on not only supermarket fish oil, but also discredited niacin and fenofibrate drugs once used alongside statins. The “True to Your Heart” effort, which includes a TV ad, calls out the “0%” FDA approval status of those therapies, which its brand-new Vascepa aims to supplant.

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