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Digitas Thailand and Thailand Board of Investment has released a film, written as an open letter to the current Covid-19 crisis, in order to gain investors’ confidence in Thailand. The letter thanks the crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout their history. The film also addresses the country’s strengths in variety of areas. The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovers from the pandemic. Category: Other Client: Thailand Board of Investment Agency: Digitas Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Paruj Daorai E.
Category: Government Client: Western Power Agency: Wuderman Thompson Creative Director: Joe Hawkins Creative: Wilora Keeley Creative: Tim Newton Art Director: David Donald Producer: Jasmine Leivers Director: Richard Vilensky Agency Producer: Katherine Muir Agency Producer: Chloe Marshall Executive Producer: Jenny Crabb Account Director: Doni Savvides Visual Effects: Tony Bannan Sound Studio: Soundbyte Sound Engineer: Brad Habib Editor: Robert Woods Music: Robert Woods Account manager: Anais Randall Online Editor: Jaemie Manners.
Los Angeles-based production company Superprime releases new short film, 'The WALLS Between Us' directed by Loren Denis and co-directed by Anthony Vibert. The film highlights the human propensity for taking the freedom to move about for granted and the drastic shift that occurs when that freedom is suddenly removed. While under lockdown orders together in Paris with their infant, for the first few weeks making a film was the furthest thing from Denis' and Vibert's minds. As they adjusted to their new normal as parents and as parents in isolation, they were inspired to create a film that reflected the feeling of time being suspended. The couple began to wonder how people, and athletes in particular, were dealing with the restrictions imposed.
Oakley has today unveils a powerful remake of Bob Marley's iconic anthem - One Love - as part of the brand's 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Australian BMX Champion, Caroline Buchanan; WNBA Star, Diamond DeShields; Professional Skateboarder, Ryan Sheckler; Paralympic Gold Medalist, Oksana Masters and World Surfing Champion, Italo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow
WEBTOON has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With an average of 64+ million monthly active users, 16.5+ million of whom read daily, more people consume WEBTOON series than watch most television shows. WEBTOONfeatures a broad and diverse catalog of content from all over the world -- including romance, thriller, fantasy, comedy and more. Launched stateside in 2014, WEBTOON has thousands of creator-owned series with episodes updating daily. WEBTOON joined forces with Fred & Farid Los Angeles to take awareness of the service to new heights within the U.S. In the process of diving into the webcomics, the agency realized WEBTOON’s stories have the power to keep people glued
Doner has launched its first creative work for TCF Bank, as part of a new brand platform "What’s in it for We," which reflects TCF's investments in the communities it serves. This launch marks the brand's first campaign after its merger of equals with Chemical Bank, creating the 25th largest bank in the U.S. and the largest Michigan-based bank. Rooted in consumer insights, the new brand platform was created by the TCF Bank team and Doner, which won the business back in the spring of 2020. The 30-second spot highlights how, when more people become homeowners, those individuals, in turn, look to local businesses ranging from contractors to movers to painters. This ripple effect keeps those communities moving, building stronger “we”s through s.
On International Friendship Day, celebrated on July 30, Fusion Energy drink will turn all opponents into allies. The brand invites gamers to take a virtual picture with their main opponents. More than proof of the real value of friendship, that selfie will offer rewards. After all, in these hard times we are all going through, a friendly attitude, like a photo next to your gaming opponent, is a remarkable way of celebrating the date. Agency: CP +B, Brazil Category: Drinks, non-alcoholic Client: AB InBev Agency: CP+B Brasil Chief Creative Officer: Marcos Medeiros Chief Creative Officer: André Kassu Creative Director: Marcelo Rizério Creative: Pedro Galdi Creative: Pedro Rosas Creative: Rafael Costa Other credits: Project: Nathália Beividas. M.
The New Normality has given birth to new ways people relate to brands. This is the case for our new campaign for CPP, the lead house paint brand in the country, that needed to find a new way to talk about paint in the middle of a pandemic, a context where painting your house was the last thing on everyone's mind. That's where out of the box thinking comes into place. We came across a curious observation: because of the increase use of videocalls, more people enter your house now more than ever. So, if your walls are lacking paint, you should do something about it. Agency: Grey, Lima Category: Household, garden & pets Client: CPP Agency: Grey Lima Chief Creative Director: José RiverayPiérola Chief Creative Officer: carlos tolmos Creative Dir.
A proposed pipeline fabrication facility in Exmouth Gulf, near the Ningaloo World Heritage area, has prompted a new campaign from Wunderman Thompson calling on the State Government to protect the region from industrialisation. The campaign, which spans across radio, outdoor, press, online and postcards uses all the tropes of a cliché tourism campaign, with the addition of a bloody great industrial pipeline.
Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors' confidence in Thailand, in a form of a VDO ad. The letter thanks crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout the history. And it also addresses the country's strengths in variety of areas. The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovered from the pandemic crisis. Category: Government Client: Thailand Board of Investment Agency: Digitas Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Paruj Daorai Executive Creative D.
Is it okay to skip people like you skip ads? In a series of powerful conversations with the viewer, we are asked to acknowledge and learn from homeless individuals in order to help draw attention to what individuals can do to address the widespread issue of poverty in Los Angeles and across the US. The dialogue evolves based on the viewers' decision to skip or view, and culminates in a behind the scenes view into life on the streets. Agency: Deutsch LA. Category: Public interest Client: United Nations Agency: Deutsch LA Creative Chairman: Pete Favat Art Director: Savannah Bradford Producer: Maya Gnyp Copywriter: Eddie Klein Producer: Cheyenne Tan Director: Smriti Mundhra DoP: Sinisa Kukic Other credits: EVP, Group Account Director: Montse B.
To celebrate Father's Day, Bradesco launches a campaign that reinforces values such as generosity and solidarity and exalts the emotional bonds between parents and children. Created by Publicis, the film depicts a father's relationship with his daughter. Along the way between a friend's house and her own house, the girl observes her father's small gestures: when he helps a salesman, when he donates a coat or when he gives flowers to a neighbor. Category: Finance & insurance Client: Bradesco Agency: Publicis Brasil Chief Creative Officer: Domenico Massareto Executive Creative Director: Gustavo Victorino Creative Director: Rico Lins Creative Director: Marie Julie Gerbauld Art Director: Eugênio Lima Copywriter: Gabriela Moura Producer: Boiler
Bonds, Australia’s favourite underwear brand, is starting a national conversation about the underwear needs of men with ‘Turtlenecks’ versus men with ‘Crewnecks’. Because while all men are born equal some get slightly modified. To date, other underwear brands have overlooked this important point of differentiation. Category: Clothing & footwear Client: Bonds Agency: Clemenger BBDO Melbourne Producer: Jason Bryne Director: Tony Rogers DoP: Joey Knox Other credits: Head of Marketing: Kelly McBride. Marketing Manager: Kedda Ghazarian. Brand Manager: Amanda Varbaro. Stills Photographer: Christopher Tovo
Post Production: Finish – Sam Coates
Sound: Squeak E Clean.
On Internet there's an icon called the hamburger button and it's probably the only burger you have seen since the quarantine started. So Burger King came up with something to trade that hamburger icon for their flame grilled taste. Agency: Wolf BCPP, Chile. Category: Restaurants & fast food Client: Alsea Foods Agency: Wolf BCPP Executive Creative Director: gonzalo baeza Creative Director: Nicolás Pérez Art Director: Christiaan Catalán Art Director: Cristián Mugarra Copywriter: Gabriel Lara Art Director: Kenny Hernández Other credits: Account Director: Dolores Pera.
As a result of the C-19 pandemic, Isol-Aid Festival was born. It's an award-winning online music festival and gathering space, where every weekend artists play 20-minute sets streamed live via their Instagram accounts. But what is a festival if you can’t dress up? We took the festival experience to a new level with this filter by letting the festival goers dress up in their favourite festival looks! The filter opens with user wearing the Iso-Queen look but a simple tap changes the look. Agency: Made In The Pile Category: Charities & appeals Client: Isol-Aid Online Music Festival Agency: Made In The Pile Art Director: Calle Bolmgren Copywriter: Dave Gardiner Director: Alex Paioff Account Director: Hannah Docherty Social Marketing Manager: Ch.
Craft beer drinkers "know their stuff"... So when it comes reviewing a new Steak and Stout Pie, surely there's no one better. Surely. Agency: The Studio at SCA Category: Restaurants & fast food Client: Jesters Agency: The Studio at SCA Copywriter: Josh Robins Director: Josh Robins Agency Producer: Carl Step Voiceover: Matthew Hawksworth Voiceover: Shane and Jake Robins.
Every year the greatest minds in science gather at Tencent’s WE conference. In 2019 the theme was 'everything has its own micro-universe'. Tencent M&PR created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. Tencent wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun. This years theme is 'everything has its own micro-universe', how are we going to make this plain science them into people’s mind, make them think and learn the concept of it? Tencent created an online experience that allows user to explore the micro-universe around them. Te.

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