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Letting go of stuff that's weighing us down feels good. Letting go of it responsibly feels even better. IKEA Canada continues to reveal its approach to a more sustainable retail future. In their latest campaign, IKEA shows the beautiful possibilities of re-using our old furniture. The inspiration for IKEA Canada's latest campaign came from their research into life at home. Every year, IKEA conducts hundreds of interviews to get insight into what life at home looks like, and they heard that people were overwhelmed by the things they accumulate and are looking for ways to de-clutter. But getting rid of stuff we no longer want can have unintended environmental consequences. As the most wasteful country in the world per capita, Canada has a lon.
With illustrations by Brazilian artist Lucas Camargo (untitledarmy), the new campaign created by FCB Brasil promotes the 2019 Creative Club Festival and introduces this year's topic: "Resist". "Resist" stresses the importance of avoiding comfortable solutions during the creative process. Deadline pressures and everyday frustrations can lead us to do more of the same, to revisit old references and even do something that has been done before. It's essential to resist these easy and tempting situations, which can appear to simplify the process but don't necessarily lead to the best work. Through 3D animations, the video portrays the cyclic, monotonous and automatic feeling of the creative process without resistance, in contrast with the joyful.
Contemporary artist, Robi Walters, has been announced as Aston Martin's Artist-In-Residence at a 'defining period' in Aston Martin's history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process. London-based post-production studio, Smoke & Mirrors, were tasked wit.
"Crazy About the Odds" is from FCB New York for premium online gambling operator Unibet, and launches Unibet Online Sportsbook in the US. The campaign reflects the universal truth that when you have money on the line, the experience is intensified to a rather absurd degree, and focuses on the raw emotion underlying sports betting moments. With different vignettes for different sports, the campaign will be relevant in every season. Category: Online services Client: Unibet Agency: FCB New York Other credits: Credits:. FCB New York:. Ari Halper – Chief Creative Officer. Gary Resch – Executive Creative Director. Hernan Ibanez – Associate Creative Director. Justin Batten – Art Director. Nick Romano – Copywriter. Jon Gruber – Copywriter. Todd Sussman – C.
The New Nissan Juke was launched a week before the Frankfurt motor show 2019 - a busy time in automotive communication. Nissan was not attending the show but still wanted to make headlines. What seemed to be a problem turned out to be a great opportunity for this important launch. Nissan Juke hijacked the Frankfurt motor show by creating its own exclusive show in Francfort; a small town in the South-West of France. Juke owners and journalists were invited to The Nissan Francfort Motor Show where a film of the event was shot and broadcast almost live on social media. Agency: TBWA/NissanUnited Category: Automotive Client: Nissan Agency: TBWA/NissanUnited Executive Creative Director: Conan Wang Creative Director: Adam Mandelstam Assoc Creative.
Mitsubishi is redefining adventure with the launch of its new campaign, “Adventure Redefined,” created for the new 2020 Outlander Sport by Sausalito-based agency, BSSP. Despite what we commonly see in CUV/SUV advertising, the legacy car brand reminds us that adventure doesn’t always have to be about an epic trip into the wilderness but is unique, curated, and different for every person. The spot portrays the vehicle in an authentic manner that speaks to its real-world versatility while highlighting its new front-end and latest safety features. The campaign builds upon the “Small Batch” brand campaign that launched back in April and established a new, sophisticated look and feel for Mitsubishi Motors North America, showcasing a small lineup
Find out why the pop-up shop on tour has got thousands of bikers talking. The billet-cut, custom-built parts really are something else. Agency: adam&eveDDB London. Category: Public interest Client: Highways England Agency: adam&eveDDB London Chief Creative Officer: Richard Brim Executive Creative Director: Ant Nelson Executive Creative Director: Mike Sutherland Creative Director: Simon Lloyd Art Director: Paul Angus Copywriter: Ted Heath Agency Producer: DANIEL MOOREY Other credits: Managing Partner: Mike Stern. Account Director: Max Sullivan. Account Manager: Kathryn Armstrong. Agency Assistant Producer: Adaeze Ndakoji. Designer / Typographer: Scott Silvey.
Tiger Wheel & Tyre was congratulating ZiFM, a national station that targets the upwardly mobile, progressive and aspirational listener on 7 years of entertaining the nation. ZiFM has also helped brands reach their intended audience profitably throughout the years. So, as a wheel and tyre brand whose philosophy is centred on safe journeys, Rush, Creative Agency, crafted the composition of an ear and road as a visual representation of the journey they travelled to where they are. The 'Zi' on the sub header was obviously borrowed from the ZiFM brand name but it also a prefix that connotes greatness in Shona, a local language. Category: Automotive Client: Tiger, Wheel and Tyre Agency: Rush Creative Agency.
With the hottest July of recorded history behind us, Finnish news media Helsingin Sanomat has created a bespoke gift pen with carbon dioxide ink and given it to G20 leaders as a call for climate action. The news media wishes to highlight the importance of political decisions in tackling climate change and encourage policymakers to act. Climate change is expected to be high up on the world leaders' agenda right now, as they gather next week to discuss concrete plans to move forward with the Paris Agreement in the UN Climate Action Summit. Agency: TBWAHelsinki. The carbon dioxide ink was produced in collaboration with VTT Technical Research Centre of Finland Ltd – a research, development, and innovation company operating under the mandate of F.
Today, I'm Brave, the global non-profit announced that its 100Roofs Project with a mission to rebuild 100 roofs for 100 families in Puerto Rico, exceeded its goal, completing 116 roofs and counting. The roofs were rebuilt in Morovis and Orocovis, municipalities in Puerto Rico that were most affected by Hurricanes Irma and Maria which hit nearly two years ago. Today, 400 Puerto Ricans, formerly living under blue tarps, have a new home and life thanks to the philanthropic community of the 100Roofs Project. Agency: Davis&Goliath, Los Angeles. A joint humanitarian partnership with renowned actors/activists Ramon Rodriguez and Rosie Perez, along with disaster relief organization HEART 9/11 and its founder Bill Keegan, the 100Roofs Project was cre.
SIX60 made history on Saturday becoming the first Kiwi band to sell out Western Springs Stadium. 50,000 people attended the record breaking show and reviewers and fans are still reeling from the night. Extending on from the success of the Golden Ticket campaign SIX60 teamed up with agency Journey to reward its loyal fans something rather 'special' - the SIX60 All Access App. Patrons were given a unique code to unlock the app which features behind the scenes snaps, merchandise and will offer new music before anywhere else. Most importantly though, the App features the chance for fans to secure their next ticket for Western Springs 2020 on Ticketmaster with just a $5 reserve. Category: Other Client: SIX60 Agency: Journey Other credits: Dane T.
H2.0 is a smart water network that proves one of the best ways to save water is to send it back into the cloud. Agency: Deloitte Digital, Australia. Category: Public services & utilities Client: Deloitte Digital Agency: Deloitte Digital Chief Technology Officer: Ken Mchilleney Chief Creative Officer: matt lawson Executive Creative Director: Charles Baylis Creative Director: Daniel Cheong-See Chief Executive Officer: Adrian Mills.
NYC-based indie film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino. The broadcast and digital/social effort touts the DTC brand's super comfortable Merino Wool socks - just in time for football season and colder weather. In the :30 spot, titled “Best Damn Merinos,” confusion breaks out in a locker room after a man repeatedly declares that his Bombas Merino Wool socks are so comfortable, they really are “the best damn merinos.” The problem is that everyone thinks he’s referring to Dan Marino. The payoff comes at the end of spot when Dan Marino himself appears with a tongue in cheek product plug. “Some might say they’re best damn merinos,” he says. “Not to be.
TBWA, Sydney and Eleven PR have created this spot for Steggles Category: Food Client: Steggles Agency: TBWA Sydney/Eleven PR Executive Creative Director: Andy DiLallo Creative Director: russ tucker Copywriter: Nick McHugh Producer: Annabel Jewers Director: Lachlan French DoP: Campbell Brown Managing Director: Roberto Pace Account manager: Amy Ashworth.
A new South East Asia regional TVC from FCB Jakarta for Oreo brings the global 'Stay Playful' positioning to support their latest innovation, OREO THINS. In this TVC we wanted to dramatize the size/shape of OREO Thins vs. the classic Oreo to surprise adult consumers. Category: Food Client: Mondelez International Agency: FCB Jakarta Executive Creative Director: ravi shanker Art Director: Hamidah As’ad Art Director: Jonathan Ronaldo Producer: Evie Yeo (STINK FILMS) Producer: Anne Prakaiwat Guyon (TAPROD) Director: Diego Nuñez Irigoyen Agency Producer: Yuni Digital creative: swapnil kambli Digital creative: Anastasia Executive Producer: Desmond Loh Account Director: Roma Das DoP: Mischa Lluch Gustafson Editor: Fong Managing Director: Sony Nich.

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