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NASDAQ 10/22/2019 17:18
Roku () announced it has acquired ad-management platform Dataxu for $150 million. The move should make the digital streamer even more sticky as its competitors attempt to take share away from the fast-growing company. In this article we'll look at the terms of the deal and what it could mean for the long-term growth prospects of ROKU. Terms. Roku entered into an agreement to acquire Dataxu for $150 million in cash and stock. Roku CEO, Anthony Wood, said the "acquisition of Dataxu will accelerate our ad platform while also helping our content partners monetize their inventory even more effectively.”Dataxu offers marketers the ability to automate the bidding process with software they can use to manage their ad campaigns across a variety of d.

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