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4,778 results 08/23/2019 17:04
Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country. Following the merger, BlueFocus parent... 08/23/2019 15:15
Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general counsel Paul Grewal said in a Newsroom post Friday that the company has made heavily redacted internal emails from 2015 public at the request of District of Columbia Attorney General Karl Racine. Racine filed... 08/23/2019 10:10
Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye's, Chick-fil-A and, perhaps puzzlingly, Boston Market, going tete-a-tete-a-tete. Of course, the storied history of Burger King vs. McDonald's vs. Wendy's remains a constant source of chatter. Meanwhile, one QSR simply keeps on... 08/22/2019 19:26
The best brand marketers on Twitter are often praised for how human they sound and how much modern social savvy they bring to their posts. But sometimes there's a moment where even the biggest brands are reminded that they're not like everybody else. They're companies aiming to profit off their content, which means the rules... 08/22/2019 18:35
In 2016, the people of Massachusetts voted to decriminalize recreational marijuana use. That doesn't mean that the state could immediately light up; much like the state's legalization of medical marijuana four years prior, it would take years to clear the legal pathway to allow for dispensaries to sell to customers without medical necessity. Now, the... 08/22/2019 15:20
LinkedIn added an Insights and Research page to its Marketing Success Hub. Information available via the professional network's Insights and Research page is broken up into three categories. The People Insights section provides data on top audiences on LinkedIn, including location, skills and influencers they follow. This information can be filtered by professional cohorts such... 08/22/2019 15:19
The quirky and sometimes unsettling mascots that have come to define brands like Kool-Aid and Pillsbury are apparently doing something right. According to a study by global marketing research firm System1, these "fictitious characters" employed by brands increase advertising effectiveness. The study, which used data from the Institute of Practitioners in Advertising (a U.K. trade... 08/22/2019 15:15
The XFL revealed the names and logos for its first eight teams this week, and, for a WWE-adjacent league that crosses football with the spirit of professional wrestling, the team titles are disappointingly tame. Between the Seattle Dragons and the New York Guardians, not to mention the L.A. Wildcats, the monikers sound as if they...

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