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MarketingTechNews.net 10/06/2020 05:38
The Covid-19 pandemic has made many businesses suffer – and for marketing teams and agencies, where proving value has almost always been a bunfight, the impact has been especially hard. According to a study from performance marketing provider Uplers in June, polling CEOs and senior management in agencies, more than half (57%) believed the impact. .
MarketingTechNews.net 10/06/2020 04:53
With tough economic conditions prevailing even before the devastating impact of Covid-19, independent publishers everywhere are looking at ways to reduce expenditure while continuing to offer high-quality content to their communities. With one eye on future scalability and growth, MarketingTech have partnered with Publisher’s Toolbox , digital platform specialists with a commitment to supporting independent. .
MarketingTechNews.net 09/30/2020 10:58
Session Getting the right personalisation strategy, to ensure a great customer experience but avoiding any privacy pitfalls, is vital to virtually any digital marketing initiative. For account-based marketing (ABM), it is even more important. As a Lead Forensics article puts it, “great ABM content that will help you win clients is content that is relevant, timely,. .
MarketingTechNews.net 09/25/2020 07:30
Have you texted “😀” to a friend or co-worker recently? Believe it or not, you’ve used a form of language that’s been compared to Egyptian hieroglyphics. And millions of people do this every day. Hieroglyphics and emojis are actually considered writing systems, not languages. However, pictograms are still powerful symbols that illustrate the way people. .
MarketingTechNews.net 09/21/2020 07:43
Few positives have resulted from the deadly coronavirus pandemic, but the effect on our Earth is unmistakable. Carbon dioxide emissions have decreased by 5%, and pollution is declining globally. The public’s response to this indicates that there will be a renewed energy toward sustainable initiatives. Once people can safely gather again and live events come. .
MarketingTechNews.net 09/15/2020 08:00
The disruption and uncertainty of the Covid-19 pandemic has naturally seen consumer behaviour shift drastically. Remote working and eCommerce trends feel as though they have shifted inexorably, with work-life balance becoming re-evaluated in favour of the latter. The question is: which of these behaviours will stick, and form ‘the new normal’ longer-term? Before their session. .
MarketingTechNews.net 09/15/2020 07:18
It is always interesting to note the propositions of companies who specialise in software for marketers. For many of the executives leading from the front, it creates a strong narrative. Having been marketing leaders at their previous employer, they understand the problems their compatriots are going through – and, more importantly, how they can be. .
MarketingTechNews.net 09/14/2020 05:45
As governments gradually remove pandemic-induced restrictions, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future. This has important implications for marketers trying to build lasting relationships with customers. Granular monitoring of. .
MarketingTechNews.net 09/04/2020 08:52
The #DMWF Virtual exhibitor ‘stands’ are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual. .
MarketingTechNews.net 09/03/2020 06:21
Paid search advertising is a digital marketing tactic that remains popular today. Its appeal largely stems from its pay-per-click model that guarantees that advertisers pay for actual traffic rather than mere visibility. But how effective is advertising on popular search engines like Google and Bing? Teknicks surveyed more than 1,000 internet users to get a. .

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