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Digital Magazine 07/10/2020 17:24
Need to Know A new partnership with will ensure funds of eBay Motors buyers are protected until vehicles have been inspected. The functionality will add security, confidence for both buyers and sellers. A new chat functionality will also enable in-app conversations between sellers and buyers. Analysis eBay has launched a new partnership for its …
Digital Magazine 07/06/2020 15:44
Need to Know L’Oreal has launched its latest beauty innovation: shoppable livestreams. Using Canadian livestream app Livescale, customers can interact with livestream hosts, ask questions, and shop directly from the platform. L’Oreal has sold makeup products form its Urban Decay and Lancôme brands so far via Livescale. Livescale is also available on the Shopify App …
Digital Magazine 07/06/2020 15:44
Need to Know 3D fitting tool Fit:Match will begin rolling out virtual try-ons at Brookfield’s U.S. mall properties this fall. The tool will tell customers what size they are at various different mall retailers. Brookfield hopes Fit:Match will make online shopping more seamless and inclusive, and also help minimize returns. Brookfield is the second-largest mall …
Digital Magazine 07/03/2020 17:13
Need to Know Gucci is the first brand-name partnership for Snapchat’s try-on tool Lenses which was unveiled last month. Four styles of footwear will be offered at first, which will be paired with a “buy now” option. Gucci and Snapchat have partnered before on a limited-edition pair of Snapchat Spectacles. Analysis Less than a month after …
Digital Magazine 07/02/2020 14:06
Need to Know The $500-million acquisition will mark lululemon’s entry into the home-fitness market. Mirror and lululemon first partnered in 2019 with a content agreement. Mirror will now operate as a standalone business within lululemon. Analysis As home workouts become increasingly popular due to gym and fitness center closures, athletic apparel retailer lululemon is looking …
Digital Magazine 07/02/2020 14:06
Need to Know BMW has announced new updates to its in-car experience, including a digital subscription service and upgraded in-car personal assistant. Customers can now experience a free trial of certain features before committing to a subscription. Some of the possible upgrades included a digital key, connected parking, and even heated seats. BMW is dedicated …

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