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Photo by FreePik, CC0 1.0 IP calls are the definitive trick to reduce the costs of marketing campaigns within the real estate sector. When we talk about VoIP calls we are not referring to WhatsApp calls, facebook messenger or other calls through instant messaging applications that have become so popular in the market. These types […]

Introduction The Chatbot development has come a long way and achieved the huge milestones since its Descent the beginning back in 1960s. Initially, Chatbot was only the interface for web development services to business interaction but now time has changed and the technology has also evolved. The Chatbot technology has gained popularity over the few […]

In this phase of digitalization, the market has witnessed the stratospheric evolution of business since the last decade. The modern entrepreneur always looks forward to technology for business advancements. The competitive market environment and technology elevation have inducted a customer-centric approach for commercial transactions. This has resulted in the emergence of e-commerce store that offers […]

Because purchasing power continues to shift from clinicians to institutional decision makers – hospitals, committees, buying groups, regional and governmental agencies – companies that deliver the most convincing health economic arguments operate with huge commercial advantage.

Dealing with a lot of people all at once is not easy especially if your business is booming or has already established its name on the industry. At some point, it seems impossible to answer everyone. What makes it more difficult is the fact that every customer who contacts your brand expect for an answer. […]

As you grow in life and get more and more responsibilities, it becomes hard for you to line-up things in a proper way and focus on the key important task for life to become successful. It is required that you keep everything aligned in a proper way which can take you to key goals of […]

80% of contact center agents leave because of their relationship with their immediate supervisor. But with all relationships, it’s much better to give first – so that you shall receive. Follow these tips for building a better relationship with your S...

This is the first installment of a month-long customer journey, where I will be reviewing the myriad of interactions that contribute to a customer’s overall experience. Why am I doing this? The explanation is in the first post here. Air Canada B...

Artificial intelligence has, irrefutably, revolutionized our lifestyle as well as business processes, including digital marketing, in ways once impossible to imagine. Artificial Intelligence… This long, wordy term may sound perplexing to you, but what’s more perplexing is the fact that we are using AI technology every day and most of us didn’t even realize it […]

The digital world is booming and exponentially growing with every sunset. Retail stores are allocating their energies to establishing and maintaining their social presence. New businesses are exploiting the digital space, saving the expenses of physical stores. It’s a crazy world out there, and the competition is as tight as you can imagine. From $2.3 […]

age courtesy of Pixabay. Do you know why it's important to digitize your journey maps?In the past, I've written about some of the myths of journey mapping. One of those myths was:Without a digital mapping platform, I can't even begin to map.You probabl...

Last month, Watermark Consulting released its latest cross-industry Customer Experience ROI Study. The study, which has become one of the most widely-cited analyses of its kind, was developed, in part, to address lingering skepticism that many busine...

Customer experience solutions are readily available these days. There are robust platforms that promise a seamless journey for your customers. There are feedback tools to help you gather JUST the perfect, most meaningful insights. And there are data se...

Royalty free image from Pexels.com Content marketing is a strategy that helps to improve conversions. It allows to connect with and educate leads and customers. Not only does it work to build trust and relationships, but it also encourages the conversions by giving them the information they need which enables them to make an educated […]

Just In Time For Valentine’s Day: 10 Lovable Retail Stories From Starbucks, Alibaba And More. Products that improve our lives, small experiences that elevate our emotions, people we may know for years — these are all commonalities of retail we tend...

Valentine’s Day is tomorrow. This is the day where we send our spouses, partners, and loved ones a gift. Often it is out of obligation. I have plenty of friends who tell me if they don’t get their spouse some flowers and a card, they will pay for it. S...

Marketing as a Service Creepy marketing, slick-willy sales, junk mailers, spammers, madmen advertisers – all labels emanating from consumers’ unpleasant sales and marketing experiences. Like any stereotype, they’re deep-rooted, steeped in many unscrupulous behaviors, and nearly impossible to shed. But in the age of consumerism, brands must prove they aren’t deserving of these characterizations because […]

How to Ask for A Customer Reference (and actually get one). We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising.By continuing to use this sit...

"According to a poll by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing" — this is not realistic For the past few years, blogs and people in the marketing profession have been quoting Tomoson’s claim that "businesses are making $6.50 for every $1 spent on influencer marketing."

Axcess Financial, the parent company of lenders Check `n Go, Allied Cash Advance and Tempoe, has grown to 1,000 neighborhood stores across the country and has serviced more than 50 million loans. Over our 25-year history, we’ve faced one consistent problem: high turnover among our retail sales associate ranks. Our brand growth depends on consistent, […]

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