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275 results 12/04/2019 10:00
American Honda Motor Co. Head of Social Media Jessica Fini shared how she and her team executed their multi-channel "Safety for Everyone" video series that spotlighted real Honda users. Blog >> Shelby Khan, Social Media Corporate Communications Manager at Cloudera, discussed why employee advocacy became necessary after the social algorithms changed. EveryoneSocial >> Dell Director... 12/03/2019 10:00
Banner Health recently joined the Health community! Their membership will be led by Regional Marketing and Public Relations Director Becky Armendariz. Health Members >> In a video that garnered 4.9K views, UW Medicine announced the launch of their #DogAgingProject in partnership with Texas A&M College of Veterinary Medicine and Biomedical Sciences. Twitter >>... 12/02/2019 09:00
According to American Honda’s Head of Social Media, Jessica Fini, Honda has been focusing on “Safety for Everyone” as an initiative for the past 10 years. But, these past few months, Jessica and her team decided to punctuate that theme with a social media campaign. That campaign (which is still in progress) began with a... 11/25/2019 09:00
Over the past two years, Dell Director of Social Business Havilah Tower-Perkins has built out and managed two separate teams within their social business organization — social editorial and social training. At the time, the social editorial team was evolving from essentially being a content aggregator toward finding new ways to tell the brand story... 11/20/2019 10:00
Apollo Education Group recently joined the community! Their membership will be led by Social Media Director Amy Ortega. Members >> Communications Operations Supervisor Jaclyn Welles and Senior Social Media and Content Marketing Specialist Maddie Gionet at Corning Incorporated shared how they built out and deployed their Women of Corning campaign for Women's History... 11/19/2019 10:00
Southcoast Health recently joined the Health community! Their membership will be led by Manager of Strategic Communications Shawn Badgley. Health Members >> In a video that has garnered 27K views, Michigan Medicine spotlighted young cystic fibrosis patients at Mott Children's Hospital singing about their journeys to the tune of "This is Me" from The... 11/18/2019 09:00
In February 2018, Senior Social Media and Content Marketing Specialist Maddie Gionet and Digital Communications Supervisor Jaclyn Welles began planning a campaign initiative to reach one of Corning’s “unicorn” demographics — women aged 25 to 35. That project became a Women’s History Month series called “Women of Corning” that featured 11 original videos, content, and... 11/13/2019 10:00
Blue Shield of California and Otis joined the community! Their memberships will be led by Social Media Content Manager Larry Sepe and Senior Social Media Manager Allison Langille, respectively. Members >> Johns Hopkins Medicine Digital Marketing Specialist Joan Liu gave an inside look into their social media strategy in China. Blog >>... 11/12/2019 10:00
Jessica Laurendeau, Manager of Social Media and Enterprise Engagement at Boston Children's Hospital, shared how they launched and are building out their IGTV strategy. Health Blog >> MD Anderson Cancer Center shared a post spotlighting a patient and her battle with large B-cell lymphoma as part of their #endcancer series. Instagram >> St. Louis... 11/12/2019 09:00
In May 2018, Digital Marketing Specialist Joan Liu joined Johns Hopkins Medicine International to build their social presence in China from scratch. According to Joan, China is crucially different from other markets because none of their existing social channels can access the market — Facebook, Twitter, and Instagram are blocked. “The urgent thing we wanted... 11/05/2019 10:00
Social media leaders from Baystate Health, BJC HealthCare, Children's Hospital Los Angeles, Einstein Healthcare Network, Freeman Health System, MD Anderson Cancer Center, OSF Healthcare, SSM Health Care Corporation, St. Louis Children's Hospital, Tanner Health, and TriHealth will be joining Health's private, hospitals-only call on November 14 to discuss social crisis response planning. 11/04/2019 09:00
Marisa Woznicki, Social Media Marketing Analyst at Allegheny Health Network, and her team recently collaborated with the health system’s marketing team on a massive initiative called #MyWishForMoms. The initiative centered around videos featuring Chrissy Teigen and AHN patients having a conversation about their experiences with postpartum depression. It spanned across their digital channels — with... 11/04/2019 09:00
As the Corporate Social Media Manager for TransUnion, one of Kristen O’Neill’s responsibilities is to provide social media training for employees, thought leaders and executives. But the largest audience she works to train is their sellers — whose training involves optimizing their LinkedIn profiles, networking best practices, and the importance of sharing content with their... 10/30/2019 11:00
Northern Trust and Sherwin-Williams recently joined the community! Their memberships will be led by Marketing Communications Channel Manager Elisheva Barrow and Social Media Manager Taylor Horen, respectively. Members >> CommScope Digital Marketing Manager Jonathan Long shared how he worked with executives to establish and grow their social media presence. Blog >> Loren... 10/28/2019 10:00
Last year, Jonathan Long became the Digital Marketing Manager at ARRIS International brand Ruckus. The company has since been acquired by CommScope, but before the merger, Jonathan successfully helped numerous Ruckus executives get involved in social media and establish their presence. The initiative began when Ruckus’ new senior executive wanted to become more active on... 10/23/2019 11:00
The Home Depot rejoined the community this week! Their membership will be led by Social Community Manager Mike Cushing. Members >> Vanguard Social Media Channel Manager Tamara Scott shared how she and her team found success engaging with their "Friends of Vanguard" superfan Facebook Group. Blog >> MillerCoors brand Miller Lite is running...

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