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Strategic Communications 09/03/2020 11:26
In October 2008 I launched my firm Strategic Communications, LLC. Not the best timing for such a move given the bad economy at the time, but it’s all worked out for the best; 12 years later and still going strong! One big benefit of starting a communication firm during a recession is that I had […]. .
Strategic Communications 08/29/2020 10:42
Marketers often speak of the “customer journey.” It’s a concept that describes the various decisions customer make and the interactions they have with a company from the point where they’ve identified a need until the point when they make a purchase—and beyond. A customer journey map is important because it helps marketers visually depict the customer […]. .
Strategic Communications 08/11/2020 11:55
Market research is definitely something that even very small businesses can do on their own but there are a lot of myths and misconceptions related to research that can cause them to make decisions based on incomplete or inaccurate information. While it’s impossible to cover everything related to doing research well, here are some general […]. .
Strategic Communications 07/17/2020 10:24
I’m often asked by colleagues—and sometimes even competitors—where I find my clients. There are probably three primary channels that work best for me: referrals, speaking engagements, and LinkedIn. I have used LinkedIn myself for a number of years to establish myself as a thought leader in the marketing/digital marketing space and to generate leads and […]. .
Strategic Communications 07/07/2020 10:58
by Linda Pophal Working from home is top-of-mind for many people these days. The COVID-19 pandemic resulted in innumerable businesses sending innumerable employees home to work to keep them safe and isolated from others. Working from home has long been top-of-mind for us–we’ve been a virtual business since 2008. So from a workday standpoint, the […]. .
Strategic Communications 07/03/2020 10:58
by Linda Pophal My first job out of college was working in traditional direct mail marketing and I spent ten years with that company. I loved the work because it was so measurable so you could tell what worked, what didn’t and continually make improvements to boost response. Digital marketing, of course, offers even greater […]. .
Strategic Communications 06/23/2020 13:05
It’s quite common for companies and their marketers to seek feedback from customers about their products and services. But there’s another group whose feedback should also be considered. In fact, it should be considered before seeking customer feedback. Employees. The Power of Employees as Brand Ambassadors Employees have the potential to serve in the role of […]. .
Strategic Communications 05/12/2020 10:32
Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are […]. .
Strategic Communications 05/05/2020 10:28
Humans have been working to automate tasks since the days of Henry Ford. Sometimes, this means coming up with faster, more cost-effective ways to develop automobiles and other products or streamlining operations and reducing the need for manual labor in various manufacturing settings. Other times, it’s spurred by the rampant development of increasingly complex technology to create […]. .
Strategic Communications 04/28/2020 15:28
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following: Emu Today & Tomorrow, a magazine for emu farmers Twins, a magazine for parents of multiples, which launched in 1984 Spudman, a publication for potato farmers The Chimney Sweep News, […]. .
Strategic Communications 04/14/2020 09:48
With millions of people out of work and countless businesses shutting their doors temporarily, or even permanently, many businesses are wondering whether they should maintain their marketing communication activities. Our Advice: Yes, But… This is not the time for blatant sales pitches. But, it’s a good time for customer communication. The tone of that communication […]. .
Strategic Communications 04/08/2020 09:40
“How are you doing?” It’s a question we’ve been reading and hearing a lot over the past few weeks. Chances are, unfortunately, we’ll be hearing that question for the foreseeable future. How are you doing? It matters and it pays to ask. Our clients tend to be consultants, publishers, agencies and very large organizations. The vast majority, […]. .

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