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Kantar Worldpanel News 10/18/2019 03:12
Sometimes a product just seems to have reached saturation in its market. For no obvious reason, it’s just not clear how to encourage people to consume more. This was the situation for PepsiCo in Brazil where per capita consumption of salty snacks was one of the lowest in Latin America. They partnered with the local team at Kantar to identify new ways to grow. The resulting piece of work was a deep dive into the motivations for purchase and feelings about the salty snack sector across the country. There were several hypotheses about the reasons for not purchasing such as affordability, availability and health concerns. The quantitative research identified some reasons that were rather different to what had been expected and led to the launch.
Kantar Worldpanel News 10/17/2019 03:22
As tastes and eating patterns change over time, brands need to reevaluate their offer in order to stay relevant to consumers. For Danone, the decline of the dairy sector in France was affecting their growth potential. They turned to Kantar to help understand whether breakfast was an opportunity to focus on and how to address this moment. By taking a wide view of family consumption patterns, our team was able to identify a significant opportunity at the breakfast occasion. Combining both people’s behaviour as a whole and then understanding how this differed by demographic group revealed some strong, actionable insights for Danone who used this intelligence to fuel future growth. THE NEED. SWITCHING FOCUS. As the dairy sector was in decline, th.
Kantar Worldpanel News 10/16/2019 05:45
Out-of-home (OOH) is everywhere and growing here is necessary for brands playing in the snacking foods and non-alcoholic beverages categories, with those not succeeding losing out. Our upcoming publication Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home. Our experts Maria Josep Martínez , Global OOH Director, and Javier Sánchez , Global OOH Manager, will share the main findings in a webinar on October 30th . Sign up for the webinar:
Kantar Worldpanel News 10/15/2019 04:09
The latest grocery market share figures from Kantar show year-on-year supermarket sales grew by 1.3% during the past 12 weeks as Sainsbury’s returns to growth and Brexit deadline day approaches. Fraser McKevitt, head of retail and consumer insight at Kantar, comments: "The grocery market seems to have finally edged out from under the shadow of 2018 and tough comparisons with the strong summer sales of last year.
Kantar Worldpanel News 10/07/2019 03:56
The fast-moving consumer goods (FMCG) sector in Spain has grown 1% in the first three quarters of 2019, driven by a higher spend on fresh products, according to Kantar’s latest data. Although growing in value, the sector dropped in volume by 0.6% from January to September 2019. This increase in spending above volume is common to all sectors, especially in fresh produce, a category in which Spanish consumers have spent 1.9% more than last year, while demand has remained almost flat (+0.2%). The decrease in the volume of packaged food consumed at home continues, dropping 1.1% in the last year and 2.2% since 2015. An increase in occasions for out-of-home consumption, leading to a growth in the restaurant and take-away channels, has offset thes.
Kantar Worldpanel News 10/03/2019 05:16
In most Latin American countries FMCG consumption has dropped (-1.7%) in the last 12 months, although the decline slowed down in the second quarter of the year. Latin American households have spent 5.4% more than last year as a whole, but if Argentina (a high-inflation country) is excluded spend has only increased by 2.4%. In other words, consumption has been increasing less than inflation. The reduction in spending is due to the preference for more affordable brands (private label and mainstream manufacturers) and channels (discounters, street markets, cash and carry, bulk sales). Source: % Volume Growth | FMCG | MAT Q2 2019 vs. YA | Total Latam. What differentiates the region? The dairy sector is the hardest-hit in Latin America, particula.
Kantar Worldpanel News 10/01/2019 04:07
The recent Apple launch illustrates how global tech businesses are trying to build brand ecosystems to entice and retain consumers within their brand base. Apple TV+ streaming service has been launched and is being offered free for a year with the purchase of an iPhone, iPad, Apple TV or Mac highlighting how expanding into services and software is being used to help support hardware sales. Building brand loyalty across multiple devices and getting consumer ‘buy-in’ to the benefits to inter-connectedness are key strategies for businesses continuing to seek growth. With the excitement surrounding tech launches we would be forgiven for thinking most people already own most tech hardware and that there is little room for growth. However, longit.
Kantar Worldpanel News 09/30/2019 03:35
Kantar Worldpanel’s latest figures for the 12 weeks ending 9 th August 2019 shows consumer spending on FMCG in China grew 6.4% in value, thanks to increased frequency and basket value. eCommerce continued to outstrip total FMCG growth, while modern trade also rebounded slightly, by 1.9% in sales value. Lower-tier cities outpaced top-tier cities, with over half of the households shopping online in the past 12 weeks, up 10 points in penetration compared with last year. Sun-Art Group maintained its leading position and grew by 2.8% in sales value compared with same period last year. Lower-tier cities drove its strong recovery and recorded both sales and penetration growth. RT-mart has strengthened its online business and improved the efficienc.
Kantar Worldpanel News 09/18/2019 08:00
The third annual Scottish Brand Footprint report, published today, has revealed the top performing food and drink brands in Scotland. Using Kantar's unique consumer reach points (CRP) metric, the ranking uncovers which brands are being chosen off she shelf most often and by the most shoppers. Brand loyalty. It has been another year of disruption for Scottish brands, which continue to grapple with the changing retail landscape and shifting shopper behaviour. Despite these challenges, brands are in rude health in Scotland. Over the course of the year, shoppers spent £164 more on brands per person than the average Briton. Brands also take a higher share of total spend in Scotland when compared to Britain overall, and are growing faster than sup.
Kantar Worldpanel News 09/17/2019 03:22
The latest UK grocery market share figures from Kantar show year-on-year supermarket sales returned to growth during the past 12 weeks as Brexit uncertainty continues. While overall sales grew by 0.5%, volume sales remained flat and Fraser McKevitt, head of retail and consumer insight at Kantar , comments: "As we move closer to 31 October, it seems talk about stockpiling might be just that because we’re not seeing any evidence of it at the moment.
Kantar Worldpanel News 09/03/2019 03:13
Kantar Worldpanel’s latest figures, for the 12 weeks ending 12 July 2019, reveals consumer spending on FMCG in China grew by 7.1% year-on-year. E-commerce continued its onward march with rapid growth of 40%, while modern trade (including hypermarkets, supermarkets and convenience stores) continued a slow recovery with 1.9% growth whilst still facing the challenge of shopper retention. Hypermarkets witnessed an increase in basket value which helped to compensate to some extent for the loss of shoppers. In terms of city tiers, lower-tier outpaced upper-tier cities with growth of 7.3% compared to the same period last year. Among the top retailers in modern trade, Yonghui kept up their strong performance by reporting double-digit growth and imp.
Kantar Worldpanel News 08/28/2019 03:12
The FMCG sector grew less than 1% in value in this year's second quarter in Spain, a period between 25 March and 16 June 2019, according to the latest data from Kantar . Despite this, in the same period Spanish consumers spent 0.7% more, keeping the volume consumed practically stable (-0.3%). It is the traditional and specialist channel that continue to suffer. Although representing nearly 25% of spend on FMCG products, sales dropped by 4% in Q2. Such spend is transferring to the modern trade, which notched a sales increase of 1.9% in the quarter, even though they only consumed an additional 0.2% of products in this channel. According to Florencio García, Retail & Catman Sector Director at Worldpanel Division, Kantar : “This shows that the
Kantar Worldpanel News 08/27/2019 06:03
Against a challenging back drop of last summer’s heatwave and major sporting events, the Irish grocery market continued to grow in the 12 weeks to 11 August 2019. The latest figures from Kantar show that the overall grocery sector increased by 2.7% in the latest period as cooler weather led to a deviation from typical seasonal spend. Shoppers made larger but less frequent grocery trips and the average spend per shop increased by 84 cents to €23.29. Charlotte James, consumer insight director at Kantar, comments: “While certain typical summer categories felt the impact of the mild weather this period, it wasn’t all bad news. Ice cream and sun care sales were down 17.0% and 41.5% respectively however wine, which is usually more popular in cold.
Kantar Worldpanel News 08/27/2019 06:01
Against a challenging back drop of last summer’s heatwave and major sporting events, the Irish grocery market continued to grow in the 12 weeks to 11 August 2019. The latest figures from show that the overall grocery sector increased by 2.7% in the latest period as cooler weather led to a deviation from typical seasonal spend. Shoppers made larger but less frequent grocery trips and the average spend per shop increased by 84 cents to €23.29. Charlotte James, consumer insight director at Kantar, comments: “While certain typical summer categories felt the impact of the mild weather this period, it wasn’t all bad news. Ice cream and sun care sales were down 17.0% and 41.5% respectively however wine, which is usually more popular in colder mont.
Kantar Worldpanel News 08/22/2019 03:17
Kantar is expanding its UK entertainment panel services to cover consumer behaviour and attitudes to podcasts. The Great British Podcast Tracker is the first longitudinal service measuring podcast behaviour in the UK and will deliver a continuous, representative, single source of insight into this emerging medium. James Foti, consumer insight director at Kantar , said: “We hear time and time again that this is the year of the podcast, with established players looking to get their slice of the action. Podcasts are really becoming an established channel and marketers need to understand the role they play in the marketing mix. Our new service will for the first time give a clear picture of who podcast listeners are, what other media they engag.
Kantar Worldpanel News 08/21/2019 02:01
In the last year, two in every 10 euros spent by Spanish consumers on the beauty sector - which includes personal care, cosmetics and fragrance categories – was on luxury products. This latest data is from Kantar’s Worldpanel beauty consumer panel, which has been analysing the habits and routines of consumers purchasing fragrances, facial cosmetics and colour cosmetics since 2016. In total, more than 8 million shoppers purchased a luxury brand in the 12 months to April 2019. Despite this, luxury products have a long-term downward trend: just three years ago they represented 41.3% of the market, the latest figures show a drop to 34%. This decline is not the result of fewer buyers, but rather a change in purchasing behaviour: the luxury brand.
Kantar Worldpanel News 08/12/2019 08:00
The physical entertainment market declined by 19% during the 12 weeks to 30 June 2019 as retailers felt the effects of falling shopper numbers and a lack of big-name release in the music, film and gaming sections. With Amazon Prime Day sales still to be accounted for and new consoles due later this year, the market continues to depend on gift-hunting shoppers and benefited from the £24 million worth of sales generated by Father’s Day this period. Claire McClelland, consumer specialist at Kantar, said: “A new DVD, CD or game remains a fail-safe present for those dads who have everything. Physical video did particularly well from the Father’s Day this year – children picking up a favourite boxset or film for their fathers totalled £8.5 millio.
Kantar Worldpanel News 08/06/2019 03:56
In 2018, 51% of Spaniards purchased take-away food, according to Kantar’s latest out-of-home consumption panel data. For the first time this study analysed all the out-of-home (OOH) food and beverage consumption occasions in Spain. It reveals that, including those purchased for OOH consumption, the Spanish population spent a total of 100,000 million euros last year on food and drink and made 9,000 purchases. Edurne Uranga, Consumer Director of Worldpanel Division at Kantar and responsible for the study, stated: “Brands and chains are facing a new playing field, with an increasingly complex consumer who spends less, and does so in a less structured manner: at work, on the street, on public transport, etc., and where the traditional lines bet.

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